Guided templates
Everything you need to showcase your best thinking
10Ps marketing matrix

Define the essential elements of your go-to-market strategy.
2x2 prioritization matrix

Evaluate options based on value and effort to identify what to work on next.
Brainstorming meeting
Organize and facilitate a brainstorming meeting
Brainstorming session

Bring the team together to brainstorm ideas, organize by theme, and identify the best solutions
Business model

Explore foundational questions about your business and refine your product strategy.
Competitive analysis
See how your product stacks up against competitors
Customer interview

Record insights and identify common themes in customer interviews
Customer research plan

Clarify research goals, identify customer segments, and choose your methods
Customer journey map

Sketch the entire customer journey and build more lovable experiences
Epics roadmap

Display epics or themes of work that will have a significant impact on customer happiness.
Features roadmap

Create a timeline for delivering new product features.
Ideas portal guide
Help customers understand how to submit feedback via your ideas portal
Kanban board

Establish a continuous flow of work from backlog to done.
Lean canvas

Build an actionable business model with a template designed for entrepreneurs and startups.
Market requirements document (MRD)

Deeply understand the market you operate in so you can build a better product.
Meeting agenda

Make the time you spend together in meetings productive and results-oriented
Meeting notes

Record topics discussed, decisions made, and any actions required to move forward
Mind map

Explore a central topic or question — building outwards to reveal new ideas and relationships.
PI board

Kick off your PI planning session with confidence.
PI planning

Coordinate delivery across multiple agile teams with four program increment (PI) planning templates.
PI retrospective

Reflect on your PI planning session and take actionable steps to improve.
Personas
Distill the most important attributes of the people who buy and use your product
Porter's 5 forces

Analyze five factors that shape the competitive landscape so you can better plan for the future.
Portfolio roadmap

Show leadership and teammates a consolidated view of your product portfolio plans.
Process improvement
Standardize team processes for improved efficiency and collaboration
Product requirements document

Communicate what you are building, who it is for, and how it will deliver value to customers
Product roadmap

Show the direction of your product and the work needed to turn product vision into reality.
Pros and cons

Evaluate the advantages and disadvantages of any approach — for improved clarity and decision-making.
ROAM board

Categorize the risks in your SAFe program by resolved, owned, accepted, and mitigated work items.
Release roadmap

Visualize release plans and dependencies so you can launch new experiences on schedule.
SWOT analysis

Identify internal and external factors that could impact the success of your business or product
Segment profile

Capture the characteristics, growth opportunity, and likelihood of success for each market segment
Sprint retrospective
Structure your meeting discussion, encourage team engagement, and document important action items
Sticky note pack

Use colorful sticky note packs to quickly capture and organize thoughts
Strategic roadmap

Visualize high-level initiatives to communicate your product direction, key investment areas, and timelines for major bodies of work.
User story map

Align your product roadmap with the user journey to better meet user's needs.
- What is a business model?
- What is customer experience?
- What is the Complete Product Experience (CPE)?
- What is a customer journey map?
- What is product-led growth?
- What are the types of business transformation?
- What is enterprise transformation?
- What is digital transformation?
- What is the role of product management in enterprise transformation?
- What is a Minimum Viable Product (MVP)?
- What is a Minimum Lovable Product (MLP)?
- What is product vision?
- How to set product strategy
- What is product-market fit?
- What is product differentiation?
- How to position your product
- How to price your product
- What are product goals and initiatives?
- How to set product goals
- How to set product initiatives
- What is product value?
- What is value-based product development?
- 10Ps marketing matrix
- 2x2 prioritization matrix
- Business model
- Customer journey map
- Lean canvas
- Porter's 5 forces
- Segment profile
- Strategic roadmap
- SWOT analysis
- Collections: Business model
- Collections: SWOT
- Collections: Objectives and key results (OKR)
- Collections: Product positioning
- Collections: Market positioning
- Collections: Marketing strategy
- 2x2 prioritization matrix
- Kanban board
- Feature requirement
- Market requirements document (MRD)
- PI board
- Pros and cons
- Release roadmap
- ROAM board
- User story map
- Collections: Product development process
- Collections: MRD
- Collections: PRD
- Collections: Gantt chart
- Collections: User story and mapping
- Collections: Feature definition checklist
- Common product development methodologies
- Common agile development methodologies
- What is agile product management?
- What is agile software development?
- What is waterfall product management?
- What is agile transformation?
- Agile vs. lean
- Agile vs. waterfall
- What is an agile roadmap?
- What is an agile retrospective?
- Best practices of agile development teams
- What is a burndown chart?
- What is issue tracking?
- Introduction to agile metrics
- Agile glossary
- What is scrum?
- What are scrum roles?
- What is a scrum master?
- What is the role of a product manager in scrum?
- What is a sprint?
- What is a sprint planning meeting?
- What is a daily standup?
- What is a sprint review?
- Product release vs. sprint in scrum
- Themes, epics, stories, and tasks
- How to implement scrum
- How to choose a scrum certification
- What is a product?
- What is product development?
- What is product management?
- What is portfolio product management?
- What is product operations?
- What are the stages of product development?
- What is the product lifecycle?
- What is a product management maturity model?
- What is product development software?
- Why product teams need virtual whiteboarding software
- Introduction to marketing
- What are some marketing job titles?
- What is the role of a marketing manager?
- What is the role of a product marketing manager?
- How are marketing teams organized?
- Which tools do marketers use?
- Interview questions for marketing managers
- Typical salary for marketing managers
- How to make a career switch into marketing
The product expert's notebook
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