Identify internal and external factors that could impact the success of your business or productUse template
About the SWOT analysis template
A SWOT analysis provides a foundation for effective strategic planning. Weighing strengths and opportunities against weaknesses and threats is invaluable for revealing what your product is doing well in the market and where it can be improved.
Start by identifying strengths that put you at an advantage relative to competitors. These could be product benefits or characteristics of your business. Repeat the same for weaknesses — any factors that put you at a relative disadvantage.
Next, focus on opportunities and threats. Opportunities are external to your product and can range from partnerships to growth into new markets. Threats are typically external obstacles facing the business that could adversely affect your product in the future. These could range from economic factors to emerging technology.
After you have a clear snapshot of the current state of your product and the market, it is time to articulate strategies that will address each component. Doing so with a framework like this makes it easier for everybody to understand and support the logic behind the plan.
Consider your product and the market from different vantage points.
Identify internal factors
Assess the characteristics of your business or product in relation to your competitors and add them as strengths or weakness on the matrix.
Analyze external forces
Consider how your market landscape could positively or negatively impact the success of your business and note these in the opportunities and threats quadrants.
Share and refine
Invite teammates to the board to add context, insights, questions, and new ideas. Vote on the items that are most important to your business.
Build an action plan
Use the built-in action plan to reflect on specific areas to invest in going forward and what to stop doing — maximizing the potential value of your company or products.
- What is a business model?
- What is customer experience?
- What is the Complete Product Experience (CPE)?
- What is a customer journey map?
- What is product-led growth?
- What are the types of business transformation?
- What is enterprise transformation?
- What is digital transformation?
- What is the role of product management in enterprise transformation?
- What is a Minimum Viable Product (MVP)?
- What is a Minimum Lovable Product (MLP)?
- What is product vision?
- How to set product strategy
- What is product-market fit?
- What is product differentiation?
- How to position your product
- How to price your product
- What are product goals and initiatives?
- How to set product goals
- How to set product initiatives
- What is product value?
- What is value-based product development?
- 10Ps marketing matrix
- 2x2 prioritization matrix
- Business model
- Customer journey map
- Lean canvas
- Porter's 5 forces
- Segment profile
- Strategic roadmap
- SWOT analysis
- Collections: Business model
- Collections: SWOT
- Collections: Objectives and key results (OKR)
- Collections: Product positioning
- Collections: Market positioning
- Collections: Marketing strategy
- 2x2 prioritization matrix
- Kanban board
- Feature requirement
- Market requirements document (MRD)
- PI board
- Pros and cons
- Release roadmap
- ROAM board
- User story map
- Collections: Product development process
- Collections: MRD
- Collections: PRD
- Collections: Gantt chart
- Collections: User story and mapping
- Collections: Feature definition checklist
- Common product development methodologies
- Common agile development methodologies
- What is agile product management?
- What is agile software development?
- What is waterfall product management?
- What is agile transformation?
- Agile vs. lean
- Agile vs. waterfall
- What is an agile roadmap?
- What is an agile retrospective?
- Best practices of agile development teams
- What is a burndown chart?
- What is issue tracking?
- Introduction to agile metrics
- Agile glossary
- What is scrum?
- What are scrum roles?
- What is a scrum master?
- What is the role of a product manager in scrum?
- What is a sprint?
- What is a sprint planning meeting?
- What is a daily standup?
- What is a sprint review?
- Product release vs. sprint in scrum
- Themes, epics, stories, and tasks
- How to implement scrum
- How to choose a scrum certification
- What is a product?
- What is product development?
- What is product management?
- What is portfolio product management?
- What is product operations?
- What are the stages of product development?
- What is the product lifecycle?
- What is a product management maturity model?
- What is product development software?
- Why product teams need virtual whiteboarding software
- Introduction to marketing
- What are some marketing job titles?
- What is the role of a marketing manager?
- What is the role of a product marketing manager?
- How are marketing teams organized?
- Which tools do marketers use?
- Interview questions for marketing managers
- Typical salary for marketing managers
- How to make a career switch into marketing