20 questions to uncover what your customers are not saying
June 13, 2025

20 questions to uncover what your customers are not saying

The best customer interviews feel less like information-gathering and more like joint investigation. Use this list of 20 thoughtful prompts to uncover tangible insights and guide product discovery.

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Aha! Knowledge

Streamline product knowledge sharing. Check out the latest updates to Aha! Knowledge — easily create wikis, knowledge bases, and other essential docs in a central hub.

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Best practices

Gain the insights and tools you need to manage products effectively. Build confidence in your decisions and consistently deliver value.

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From Brian

Uncensored advice about product development and building a high-growth software company from Brian de Haaff, co-founder and CEO at Aha!

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Why I joined

Our team values integrity, ambition, effort, skill, and team spirit. Read the stories about why we joined Aha! — and why you should too.

Translate your knowledge base into 70+ languages
May 29, 2025

Translate your knowledge base into 70+ languages

Reach more customers with translated documentation. Learn how to enable real-time translations in Aha! Knowledge Advanced and deliver consistent support in 70+ languages.

Connect customer quotes and learnings to your roadmap with Aha! Discovery
May 22, 2025
Connect customer quotes and learnings to your roadmap with Aha! Discovery

Link interview highlights from Aha! Discovery directly to your roadmap. Use customer evidence — including quotes and AI-generated learnings — to validate product…

Customer interviews vs. customer feedback in product discovery
May 20, 2025
Customer interviews vs. customer feedback in product discovery

Interviews involve actively seeking new insights. Feedback comes to you. Both are essential for channeling the voice of the customer into product decisions — here's how.

Introducing filters on the Ideas overview page
May 19, 2025
Introducing filters on the Ideas overview page

Apply filters to your Ideas overview page in Aha! Roadmaps and Aha! Ideas. Focus on the feedback that matters most and gain faster insights to guide product decisions.

Mural vs. Miro — how both stack up to Aha! Whiteboards
May 16, 2025
Mural vs. Miro — how both stack up to Aha! Whiteboards

Checking out top whiteboard software? See how Mural and Miro compare to Aha! Whiteboards. We cover features, pricing, and the best use cases for each tool.

Add custom shapes to Aha! Whiteboards
May 15, 2025
Add custom shapes to Aha! Whiteboards

Save and reuse custom shapes in Aha! Whiteboards — including SVGs from Figma — to quickly create clear, consistent visuals.