Wireframe smarter with pre-built component blocks
Speed up your wireframing process with new pre-built blocks in Aha! Whiteboards. Quickly mock up flows, get feedback, and keep design work moving.
The best product managers ask customers for their money
A product is only real when someone is willing to pay. This blog explores how to lead early customer conversations by staying grounded in current value and asking for…
Most popular new Aha! features launched in Q2 2025
Discover what's new in Aha! software. See the top product updates from Q2 2025 — including the launch of Aha! Teamwork.
This is why it is so hard for product managers to talk with customers
Struggling to recruit customers for product discovery interviews? Here are better ways to plan your outreach and engage the right people (without resorting to gift…
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Aha! Knowledge
Streamline product knowledge sharing. Check out the latest updates to Aha! Knowledge — easily create wikis, knowledge bases, and other essential docs in a central hub.
Best practices
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From Brian
Uncensored advice about product development and building a high-growth software company from Brian de Haaff, co-founder and CEO at Aha!
Why I joined
Our team values integrity, ambition, effort, skill, and team spirit. Read the stories about why we joined Aha! — and why you should too.
Report on interview highlights and tags in Aha! Discovery
Analyze customer interview highlights with a new list report in Aha! Discovery. Filter by tag, date, and highlight type to uncover patterns. Then, share insights with the team to strengthen product decisions.
Understand customer preferences with multi-select polls
Now, create multi-select polls in Aha! Ideas to let customers choose more than one answer. Understand customer needs more comprehensively to inform product decisions.
My name is Justin Hoffman — this is why I joined Aha!
As a digital marketing manager on the Aha! team, Justin makes an impact by driving awareness of our product development tools. Get his career story.
Inc. names Aha! one of the best places to work in 2025
Aha! has been recognized for our exceptional company culture. Learn why Inc. has selected Aha! as one of the best places to work in 2025.
Tag key findings in customer interviews
Add customizable interview tags to transcripts in Aha! Discovery to better organize customer feedback and label the findings that are most important for your team.
20 questions to uncover what your customers are not saying
The best customer interviews feel less like information-gathering and more like joint investigation. Use this list of 20 thoughtful prompts to uncover tangible insights…
