Add custom shapes to Aha! Whiteboards
Save and reuse custom shapes in Aha! Whiteboards — including SVGs from Figma — to quickly create clear, consistent visuals.
Aha! Teamwork just launched — a better way to manage projects
Aha! Teamwork is a new project management tool that helps teams deliver on strategic plans. It is tightly integrated with Aha! Roadmaps for full visibility and control.
Centralize all your product discovery research in one place
Keep all of your research materials together in Aha! Discovery. Store notes, surveys, and documents alongside customer interviews so your observations are easily…
The surprising ways teams do product discovery
You can follow every step of the product discovery process and still miss what matters. This post breaks down the subtle ways teams weaken discovery and offers practical…
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Aha! Knowledge
Streamline product knowledge sharing. Check out the latest updates to Aha! Knowledge — easily create wikis, knowledge bases, and other essential docs in a central hub.
Best practices
Gain the insights and tools you need to manage products effectively. Build confidence in your decisions and consistently deliver value.
From Brian
Uncensored advice about product development and building a high-growth software company from Brian de Haaff, co-founder and CEO at Aha!
Why I joined
Our team values integrity, ambition, effort, skill, and team spirit. Read the stories about why we joined Aha! — and why you should too.
Add individual Aha! Discovery users to your Aha! Roadmaps account
Bring UX and research teammates into Aha! Discovery to collaborate on customer research, analyze interviews with AI, and connect insights directly to your product roadmap.
Can product managers be replaced by AI?
Can AI really replace PMs? Not so fast. Human-centric skills increase the value of product management in this next generation of AI-driven software development.
Import PDFs into your Aha! account
Import PDFs into your Aha! account to centralize product documentation — so you can improve access, collaboration, and efficiency.
New ways to use AI-powered search in Aha! software
Discover the latest enhancements to AI-powered search in Aha! software, including new filters, expanded record types, and report views of your search results. Find the…
Aha! Co-Founder and CEO Brian de Haaff receives Gold Stevie Award for thought leadership
Brian de Haaff was named Thought Leader of the Year in the Business Products category of the 2025 American Business Awards. He received the Gold Stevie Award — the…
Import Miro whiteboards into Aha! software
Import Miro whiteboards into your Aha! account to connect visual ideas to structured work — making it easier to turn concepts into detailed plans.
