The new Aha! AI assistant will change how you build products
Discover the new AI assistant in Aha! software — purpose-built to help product teams move faster from discovery to delivery.
Meet the new Aha! text editor
Write clear documents faster with the new Aha! text editor — now with snippets, inline files, Aha! record links, and built-in AI writing help.
12 essential articles on roadmapping in the age of AI
AI is transforming product development. But the need for strategy and clear thinking is timeless. Get inspired to build strategic roadmaps that rally the team and help…
Wireframe smarter with pre-built component blocks
Speed up your wireframing process with new pre-built blocks in Aha! Whiteboards. Quickly mock up flows, get feedback, and keep design work moving.
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Aha! Knowledge
Streamline product knowledge sharing. Check out the latest updates to Aha! Knowledge — easily create wikis, knowledge bases, and other essential docs in a central hub.
Best practices
Gain the insights and tools you need to manage products effectively. Build confidence in your decisions and consistently deliver value.
From Brian
Uncensored advice about product development and building a high-growth software company from Brian de Haaff, co-founder and CEO at Aha!
Why I joined
Our team values integrity, ambition, effort, skill, and team spirit. Read the stories about why we joined Aha! — and why you should too.
The best product managers ask customers for their money
A product is only real when someone is willing to pay. This blog explores how to lead early customer conversations by staying grounded in current value and asking for real commitment.
Most popular new Aha! features launched in Q2 2025
Discover what's new in Aha! software. See the top product updates from Q2 2025 — including the launch of Aha! Teamwork.
This is why it is so hard for product managers to talk with customers
Struggling to recruit customers for product discovery interviews? Here are better ways to plan your outreach and engage the right people (without resorting to gift…
Report on interview highlights and tags in Aha! Discovery
Analyze customer interview highlights with a new list report in Aha! Discovery. Filter by tag, date, and highlight type to uncover patterns. Then, share insights with the…
Understand customer preferences with multi-select polls
Now, create multi-select polls in Aha! Ideas to let customers choose more than one answer. Understand customer needs more comprehensively to inform product decisions.
My name is Justin Hoffman — this is why I joined Aha!
As a digital marketing manager on the Aha! team, Justin makes an impact by driving awareness of our product development tools. Get his career story.
