The new Aha! AI assistant will change how you build products
July 16, 2025

The new Aha! AI assistant will change how you build products

Discover the new AI assistant in Aha! software — purpose-built to help product teams move faster from discovery to delivery.

July 16, 2025
Meet the new Aha! text editor

Write clear documents faster with the new Aha! text editor — now with snippets, inline files, Aha! record links, and built-in AI writing help.

Subscribe to our newsletter

Receive tips on building lovable products — delivered to your inbox.

Collection74 articles

Aha! Knowledge

Streamline product knowledge sharing. Check out the latest updates to Aha! Knowledge — easily create wikis, knowledge bases, and other essential docs in a central hub.

Collection66 articles

Best practices

Gain the insights and tools you need to manage products effectively. Build confidence in your decisions and consistently deliver value.

Collection897 articles

From Brian

Uncensored advice about product development and building a high-growth software company from Brian de Haaff, co-founder and CEO at Aha!

Collection121 articles

Why I joined

Our team values integrity, ambition, effort, skill, and team spirit. Read the stories about why we joined Aha! — and why you should too.

The best product managers ask customers for their money
July 8, 2025

The best product managers ask customers for their money

A product is only real when someone is willing to pay. This blog explores how to lead early customer conversations by staying grounded in current value and asking for real commitment.

Most popular new Aha! features launched in Q2 2025
July 2, 2025
Most popular new Aha! features launched in Q2 2025

Discover what's new in Aha! software. See the top product updates from Q2 2025 — including the launch of Aha! Teamwork.

This is why it is so hard for product managers to talk with customers
June 27, 2025
This is why it is so hard for product managers to talk with customers

Struggling to recruit customers for product discovery interviews? Here are better ways to plan your outreach and engage the right people (without resorting to gift…

Report on interview highlights and tags in Aha! Discovery
June 25, 2025
Report on interview highlights and tags in Aha! Discovery

Analyze customer interview highlights with a new list report in Aha! Discovery. Filter by tag, date, and highlight type to uncover patterns. Then, share insights with the…

Understand customer preferences with multi-select polls
June 23, 2025
Understand customer preferences with multi-select polls

Now, create multi-select polls in Aha! Ideas to let customers choose more than one answer. Understand customer needs more comprehensively to inform product decisions.

My name is Justin Hoffman — this is why I joined Aha!
June 20, 2025
My name is Justin Hoffman — this is why I joined Aha!

As a digital marketing manager on the Aha! team, Justin makes an impact by driving awareness of our product development tools. Get his career story.