B2B Product Managers vs. B2C Product Managers
November 23, 2020

B2B Product Managers vs. B2C Product Managers

"What do I need to do to make a shift from B2C to B2B?" A senior product manager once asked me this during an interview. It is a good question with a simple answer. Not too much — if you use your core product building skills and have the right mindset. Beyond the typical new-job work of getting to know the company, the product, the team, and the customers, you should not need to do anything special to make the transition when you work in technology.

November 12, 2020

Use Case vs. User Story

Scrum. Kanban. Points. From the manifesto to the frameworks, agile can be like learning a new language. Especially if you are a new product manager or developer working on an agile…

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Collection11 articles

Getting started as a product manager

Product managers create the future. Learn how to make an impact from day one and establish a foundation for lasting career success.

Collection12 articles

Latest Aha! product launches

Every release is a gift. From enhancements to major new functionality – get caught up with the most recent product updates.

Collection36 articles

The Founder's Paradox

Uncensored advice from our CEO for entrepreneurs and business leaders who want to build high-growth companies that last.

Collection8 articles

The benefits of remote work

Work is not a place. Aha! has been entirely distributed since 2013. Learn what we know is needed to succeed and how to get more done from afar.

Aha! Welcomes Industry Leaders to New Partner Program
November 9, 2020

Aha! Welcomes Industry Leaders to New Partner Program

We are fortunate that our growth has been both organic and significant. Those two characteristics rarely go together. Aha! is the obvious choice globally for roadmapping software, with more than 5,000 enterprise customers and 400,000 users. This is a reflection of both our product and our team. And as unparalleled as our incredibly responsive customer support and concierge service is for any company, we know that some customers want even more custom consulting to get the most from the implementation of our…

Introducing In-App Community Feedback
November 4, 2020

Introducing In-App Community Feedback

The best feedback is direct. Immediate and unfiltered reactions can help you understand exactly what people are experiencing. The problem is typically only a small subset of…

The Product Manager vs. The Product Owner
November 3, 2020

The Product Manager vs. The Product Owner

Some people say to never read the comments. But I read as many as I can — even if I am not able to reply to each one. Take this comment on a post I wrote about different product…

Introducing Empathy Sessions
October 28, 2020

Introducing Empathy Sessions

Remember focus groups? In the movies they are always held in a conference room with a white board and a two-way mirror for observing people. But for anyone who has run one…

Understanding the Heart of the Customer
October 27, 2020

Understanding the Heart of the Customer

Empathy is a skill. And as I have written before, it is required to innovate. Because while good product managers pair practical thinking with imagination and creativity, the best…

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