Understand customer preferences with multi-select polls
June 23, 2025

Understand customer preferences with multi-select polls

Now, create multi-select polls in Aha! Ideas to let customers choose more than one answer. Understand customer needs more comprehensively to inform product decisions.

June 16, 2025
Tag key findings in customer interviews

Add customizable interview tags to transcripts in Aha! Discovery to better organize customer feedback and label the findings that are most important for your team.

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Collection71 articles

Aha! Knowledge

Streamline product knowledge sharing. Check out the latest updates to Aha! Knowledge — easily create wikis, knowledge bases, and other essential docs in a central hub.

Collection63 articles

Best practices

Gain the insights and tools you need to manage products effectively. Build confidence in your decisions and consistently deliver value.

Collection896 articles

From Brian

Uncensored advice about product development and building a high-growth software company from Brian de Haaff, co-founder and CEO at Aha!

Collection121 articles

Why I joined

Our team values integrity, ambition, effort, skill, and team spirit. Read the stories about why we joined Aha! — and why you should too.

20 questions to uncover what your customers are not saying
June 13, 2025

20 questions to uncover what your customers are not saying

The best customer interviews feel less like information-gathering and more like joint investigation. Use this list of 20 thoughtful prompts to uncover tangible insights and guide product discovery.

Calculate your release capacity in Aha! Roadmaps
June 11, 2025
Calculate your release capacity in Aha! Roadmaps

Automatically calculate release capacity in Aha! Roadmaps based on workdays and team availability. Plan realistic releases and avoid overcommitting the team.

The future of product development is less agile
June 10, 2025
The future of product development is less agile

Will AI-aided product development force teams back to a more waterfall approach? Aha! CEO Brian de Haaff says it is time to be less agile to build better products.

New Aha! Discovery + Salesforce integration for customer research
June 2, 2025
New Aha! Discovery + Salesforce integration for customer research

Import Salesforce contacts into Aha! Discovery — along with key fields like title, organization, and interview approval — so you always know who is eligible for outreach…

Translate your knowledge base into 70+ languages
May 29, 2025
Translate your knowledge base into 70+ languages

Reach more customers with translated documentation. Learn how to enable real-time translations in Aha! Knowledge Advanced and deliver consistent support in 70+ languages.

Connect customer quotes and learnings to your roadmap with Aha! Discovery
May 22, 2025
Connect customer quotes and learnings to your roadmap with Aha! Discovery

Link interview highlights from Aha! Discovery directly to your roadmap. Use customer evidence — including quotes and AI-generated learnings — to validate product…