March 19, 2026
Introducing a new AI agent in Aha! software for deep product research
Deepen your product research with Elle's new Research agent in Aha! software — synthesize insights, evaluate opportunities, and make smarter decisions faster.
Aha! Discovery
Turn conversations into clarity. Explore the latest updates to Aha! Discovery — jump-start interviews, organize research findings, and uncover product insights.
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Invite customers who submit product ideas to research studies
Invite customers who submit product ideas or respond to polls to research studies — filter your Aha! Discovery participant database to quickly find engaged users.
Use Aha! Discovery to share video clips from customer interviews
Share video or audio clips from customer interviews as secure webpages in Aha! Discovery to help your teammates align around what users truly need.
Integrate Gong with Aha! Discovery to gain product insights
Bring Gong sales calls into Aha! Discovery with a single click. Analyze transcripts with AI and connect customer insights directly to your product roadmap.
Present live roadmap views in Microsoft PowerPoint
Embed live roadmaps, reports, and charts from Aha! Roadmaps in Microsoft PowerPoint — so presentations always reflect the latest plans.
Most popular new Aha! features launched in Q4 2025
Explore the top features we launched in Q4 2025 — across Aha! Roadmaps, Discovery, Ideas, Whiteboards, Knowledge, Teamwork, and Develop.
Store all your customer research in Aha! Discovery
Store and analyze every research file in Aha! Discovery. Bring surveys, tests, and documents together and turn customer evidence into clear product insights.
Analyze Gong transcripts for product insights with Aha! Discovery
Bring Gong transcripts into Aha! Discovery to include sales calls alongside customer research — and keep your roadmap grounded in real feedback.
Spotlight key video clips from customer interviews in Aha! Discovery
Turn customer interview highlights into short video clips in Aha! Discovery — so everyone can hear the voice of the customer behind your roadmap decisions.
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