Product management guide

Foundational concepts
Learn the fundamentals of product development and product management. Gain a high-level understanding of how product builders bring new ideas to life and a summary of the types of templates you can use to build more successful products.
Career growth
Find comprehensive articles about the role and responsibilities of a product manager. Explore common job titles, interview questions, resume templates, and salary ranges. Get tips and templates to grow your skills and advance your career.
Strategy
Discover everything you need to set business and product strategy. Learn how to create a Complete Product Experience (CPE). Articles and templates in this section cover business models, product vision, positioning, goals, and initiatives.
Research
Prepare your product or service for success. Read best practices for conducting product discovery and collecting customer feedback. Explore templates for customer research and competitor analysis to better understand customer and market needs.
Ideation
Drive product innovation. See methods that product builders use to brainstorm, collect, and prioritize ideas. Establish an idea management process and use templates to capture and promote great ideas — from internal and external teams.
Roadmapping
Become a roadmapping expert. Discover best practices for visualizing and sharing data. Gain insights into the different types of roadmaps. Then explore product roadmap templates to build beautiful views for every audience.
Planning
Learn how product managers plan new products or enhancements to an existing one. Get templates on managing releases, defining requirements, and prioritizing features — so you can deliver more value to customers (on time).
Design
Read about product design fundamentals — from wireframes, mockups, and prototypes to how to design lovable product experiences. These articles are geared towards UX designers and UX managers and the people who work with them.
Build
Review common development methodologies — agile, kanban, scrum, and Scaled Agile Framework®. Explore the core principles of each methodology, and find templates for agile development teams to deliver value to customers and the business.
Launch
Bring exciting new capabilities to market. This growing collection will feature tips for testing your product, coordinating cross-functional releases, and collaborating with marketing to launch go-to-market campaigns and activities.
Reporting
Measure the value you have delivered to customers and the business. Dive into product analytics, examine metrics for product success, and learn how to track customer usage and love. Come back soon for new templates in this area.
Teamwork
Create and nurture harmonious cross-functional relationships. Discover how successful product development teams operate and use templates to build better processes and workflows with colleagues in engineering, marketing, and support.
Glossary
Learn the most common product development terms. From agile product development to zeta scores, these product definitions will help you become a more effective product manager.