Lovability book cover

The bestselling book from Aha!

The book Lovability shares what Aha! co-founder and CEO Brian de Haaff knows from a career of founding successful technology companies and creating award-winning products: Love is the surprising emotion that product builders cannot afford to ignore.

Brian also reveals the secret behind the phenomenal growth of Aha! and the engine that powers customer love — a set of principles named The Responsive Method.

In his biweekly LinkedIn newsletter, The Startup Adventure, Brian continues the conversation about choosing value over valuation and building lovable products today. Subscribe for personal musings and exclusive blog content.

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The most refreshingly original book on innovation I have read, written by someone who has consistently created products that people love. It is required reading if you want to build a breakthrough business.

James Allworth

New York Times bestselling co-author of How Will You Measure Your Life?

A must-read for innovators everywhere, this book reveals an intriguing, human-centric approach to building products and organizations that will make you rethink everything you have learned about business.

Ekaterina Walter

Wall Street Journal bestselling author of Think Like Zuck

Product managers will find useful guidance in the pages of Lovability.

Jeff Lash

Service director, product management at SiriusDecisions

Lovability will inspire product managers everywhere to build better products.

Chris Yeh

Senior vice president of product at Box

Brian de Haaff

Brian de Haaff

Brian seeks business and wilderness adventure. He is the co-founder and CEO of Aha! — the world’s #1 product development software — and the author of the bestseller Lovability and The Startup Adventure newsletter. Brian writes and speaks about product and company growth and the journey of pursuing a meaningful life.

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