The bestselling book from Aha!
Lovability shares what Aha! co-founder and CEO Brian de Haaff knows from a career of founding successful technology companies and creating award-winning products: Love is the surprising emotion that product builders cannot afford to ignore. He also reveals the secret behind the phenomenal growth of Aha! and the engine that powers customer love — a set of principles named The Responsive Method.
The most refreshingly original book on innovation I have read, written by someone who has consistently created products that people love. It is required reading if you want to build a breakthrough business.James Allworth
New York Times bestselling co-author of How Will You Measure Your Life?
A must read for innovators everywhere, this book reveals an intriguing, human-centric approach to building products and organizations that will make you rethink everything you have learned about business.Ekaterina Walter
Wall Street Journal bestselling author of Think Like Zuck
Product managers will find useful guidance in the pages of Lovability.Jeff Lash
Service Director, Product Management at SiriusDecisions
Lovability will inspire product managers everywhere to build better products.Chris Yeh
Senior Vice President of Product at Box
Brian de Haaff
Brian seeks business and wilderness adventure. He is the co-founder and CEO of Aha! — the world’s #1 product development software — and the author of the bestseller Lovability. Brian writes and speaks about product and company growth and the journey of pursuing a meaningful life.