Reimagine the way you build software

The Aha! suite covers every step of the product development lifecycle so teams can create real value — for customers and the business

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Everything you need

Use our suite of world-class tools to imagine, plan, build, and deliver lovable software

Roadmap your way to success

Set brilliant product strategy. Then define exactly what needs to get done and when based on estimated product value. Build visual roadmaps to showcase your plans.

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Expand customer feedback

Crowdsource ideas in a central place. Gather qualitative and quantitative feedback, then analyze trends by company or segment — so you can prioritize what to build.

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Spark your creativity

Use a notebook complete with virtual whiteboards to capture your thoughts and collaborate with the team. Guided templates provide expert advice to help you shine.

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Streamline agile development

Healthy engineering teams achieve more. Choose your methodology — scrum, kanban, or SAFe® — and partner closely with product management to deliver real value at a sustainable pace.

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Ready to get started?

See why more than 700,000 product builders trust Aha! software to build lovable software.

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Why customers love the Aha! suite

Complete solution

Set strategy, spark creativity, capture ideas, prioritize features, share roadmaps, track releases, and manage development in a unified system.

Value-based approach

Measure and prioritize new functionality based on its potential value — at every stage of the product development lifecycle.

Customize everything

Create an integrated workflow that matches the way your product development team works — no matter what methodology you use.

Collaborate effectively

Bring the entire product development team together — so you can align on plans, priorities, and progress to achieve greatness.

Security first

Protect your product development data in one of the most secure and high-performance enterprise SaaS environments available.

Talk to an expert

Our Product Success team has deep knowledge of our software, real-world product development experience, and is super responsive.