This is Aha!

We help product managers build what matters

What began as an idea

Brian de Haaff and Dr. Chris Waters founded Aha! in the spring of 2013 in Menlo Park, California. They wanted to help themselves and product development teams just like them build better software. Collectively, they have founded or been early employees of six cloud- based technology companies in Silicon Valley, where they have led product and engineering.

Touched a nerve

It was immediately obvious that many product managers wanted a better way to create brilliant strategy and visual roadmaps. Over 600 companies signed up for the Beta within two months. And that was just the beginning. Many of the world's top technology and Web companies use the service. The company has become the obvious choice for product managers around the world and over 100,000 users now trust Aha!

And became a movement

In July 2014 we published a framework for personal and business success -- The Responsive Method. It is centered around the belief that interactions with urgency are what propel people and organizations forward. We hope you will join us to drive this software revolution.

Core values

The Responsive Method is a simple way to create mutually beneficial interactions. It is a framework for people and organizations to get the most out of today’s abundant free-flow of information — while staying on track towards a goal. The Responsive Method has six key characteristics.

Goal first

Establish a true north for where you are headed. If you do not have a vision, it will be difficult to identify which major requests are aligned with your goal.

Wow, curious!

Curiosity is fundamental to learning and an indicator of future success. If you are curious, you are interested and invested and alert and engaged when you interact with others.

Interrupt driven

Embrace interruptions. A request is the only sign you have that someone needs something from you right now.

Yea or nay

The key is to digest information and its importance as quickly as possible so you can get on to the next request and continue creating more value.


Allow others to peek inside and understand why you responded the way you did, rather than just giving your response. Explaining the “why” makes the “what” simple to digest and dignifies the requestor.


Being kind allows you to stay in control, remain humble, and maintain perspective. While it does not mean that you will always agree with everyone, it does enable you to stay calm and build strong relationships.


Roadmap software to manage your products.
Finally, connect strategy to execution.