A different story

You can grow fast and treat people well

Lovability in action

Aha! is a very different kind of software company. We are self-funded, one of the fastest growing companies in the U.S. and have been highly profitable from the start. What is even more remarkable is that we have done it without an office or salespeople. It started in 2013 with a simple idea — to build a company that customers and employees would love. And to do it with no venture funding, offices, or salespeople.

We take a human-centered approach that is consistent with the time-tested values of our grandparents and the way they did business. Our focus is building real value and mutually beneficial relationships with everyone we work with. In the process, we are changing how companies build and market products customers love. The Aha! way is definitely unconventional, but we think it is a better way.

A principled approach

The Responsive Method (TRM) drives us. It is a simple way to create mutually beneficial interactions. TRM is grounded in the belief that sustainable, lasting success and happiness originate in the respect for and service to others.

It is centered around the belief that interactions with urgency are what propel people and organizations forward. It is a framework for people and organizations to get the most out of today’s abundant free-flow of information while staying on track towards a goal. You can read more about TRM and our journey in Aha! co-founder and CEO Brian de Haaff’s bestselling book, Lovability.

What is next?

Our vision at Aha! is to help create a world of lovable software and caring communities. We have a lot of work to do. And we want people to truly enjoy roadmapping, building, and marketing those products. We want you to discover (or re-discover) your mojo — that sense of potency, confidence, and swagger that you have when you say to yourself, “I’ve got this.”

After all, life is short. Why spend it doing anything less than meaningful work with people you care about? Let us help you find even greater inspiration and a few new approaches to be your best.

Remote Work

Our team is happy, productive, and hiring — join us!

Aha! is the world's #1 roadmap software
The world's #1 roadmap software