A different story

You can grow fast and treat people well

Lovability in action

Aha! is a very different kind of software company. We started in 2013 with a simple idea — to build a company that customers and employees would love. And to do it with no venture funding, offices, or salespeople. The company was self-funded and has been highly profitable from the start.

We take a human-centered approach and reject the growth-at-all-costs mentality that is standard for so many technology companies today. We remain true to the time-tested values of our grandparents and the way they did business. Our focus is building real value for customers and mutually beneficial relationships with everyone we work with. In the process, we are changing how companies build and market products customers love. The Aha! way is definitely unconventional, but we think it is a better way.

A principled approach

The Responsive Method (TRM) drives us. It is a simple way to create mutually beneficial interactions. TRM is grounded in the belief that sustainable, lasting success and happiness originate in the respect for and service to others. We apply the principles of TRM in everything we do, including our interactions with customers and job applicants.

TRM is centered around the belief that interactions with urgency are what propel people and organizations forward. It is a framework for people and organizations to get the most out of today’s abundant free-flow of information while staying on track towards a goal. You can read more about TRM and our journey in Aha! co-founder and CEO Brian de Haaff’s bestselling book, Lovability.

Many people would say that love and business make an odd pairing. We have been fortunate to discover that the opposite is true. Customer love is a metric we track at Aha! because it is a real measure of engagement and company performance.

What is next?

Our vision at Aha! is to help create a world of lovable products and caring communities. We have a lot of work to do. And we want people to truly enjoy getting meaningful work done. We want you to discover (or rediscover) your joy for work — that sense of potency, confidence, and swagger that you have when you say to yourself, “I’ve got this.”

After all, life is short and every minute matters. Why spend it doing anything less than meaningful work with people you care about? Let us help you find even greater inspiration and a few new approaches to be your best.

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