This is Aha!

We help product managers build what matters

Aha! today

We are one of the fastest growing companies in the U.S. and the world's #1 product roadmap software. More than 150,000 product and company builders at many of the best-known software, web and technology companies trust Aha! to create a link between strategy and the team's work and to build visual roadmaps.

At Aha! we believe that customer and employee joy should be the aim and core of a company's existence. We are changing the way companies innovate and build great products. It has been an amazing journey and we have been humbled by our rapid growth.

Our team

As an entirely distributed company, we have team members working in locations throughout the U.S. and a few international locations too. Our team is rapidly expanding to meet customer demand for our roadmapping software.

We follow a framework for personal and business success that we pioneered and named The Responsive Method. Read more about our human-centric approach to building lovable companies and products below and in Lovability, the breakthrough book by Aha! co-founder and CEO Brian de Haaff.

Core values

The Responsive Method (TRM) drives us. It is a simple way to create mutually beneficial interactions. TRM is grounded in the belief that sustainable, lasting success and happiness originate in the respect for and service to others.

It is centered around the belief that interactions with urgency are what propel people and organizations forward. It is a framework for people and organizations to get the most out of today’s abundant free-flow of information while staying on track towards a goal.

Following the six principles of TRM will result in an organization of people who reach the ultimate goal — real value for customers and sustainable happiness.

Goal first

Establish a true north for where you are headed. If you do not have a vision, it will be difficult to identify which major requests are aligned with your goal.

Wow, curious!

Curiosity is fundamental to learning and an indicator of future success. If you are curious, you are interested and invested and alert and engaged when you interact with others.

Interrupt driven

Embrace interruptions. A request is the only sign you have that someone needs something from you right now.

Yea or nay now

The key is to digest information and its importance as quickly as possible so you can get on to the next request and continue creating more value.

Transparent

Allow others to peek inside and understand why you responded the way you did, rather than just giving your response. Explaining the “why” makes the “what” simple to digest and dignifies the requestor.

Kind

Being kind allows you to stay in control, remain humble, and maintain perspective. While it does not mean that you will always agree with everyone, it does enable you to stay calm and build strong relationships.

What's next?

Our goal at Aha! is to help people build products and companies with conviction. We want you to discover (or re-discover) your mojo — that sense of potency, confidence, and swagger that you have when you say to yourself, “I’ve got this.” So join us on this epic adventure.

After all, life is short. Why spend it doing anything less than meaningful work with people you care about? Let us help you find even greater inspiration and a few new approaches to be your best.

Get Your Mojo Back with Aha! Product Management Software

Roadmap software to manage your products.
Finally, connect strategy to execution.