Bootstrap Movement

Bootstrapping is a mindset — centered in creating value over valuation. We write about it often on the blog and we even started the Bootstrap Movement at

Collection15 articles
Same Expectations, Half the Team — Now What?
June 21, 2023

Same Expectations, Half the Team — Now What?

Product development consumes significant resources and directly impacts business outcomes. But many software companies are experiencing layoffs. How do remaining employees meet…

Customer Value vs. Company Valuation
June 7, 2023

Customer Value vs. Company Valuation

Customer value is usually defined as the perception of what a product or service is worth. Company valuation is the process of evaluating the economic worth of a business.…

May 3, 2023

8 Signs You Are Creating Software Waste

What is software waste? Many say it is any code, feature, or functionality that the customer does not need or derive value from. But the real waste begins much earlier in…

February 14, 2023

Forget the 4-Day Workweek

A four-day workweek does not mean there is an automatic and proportionate reduction in workload. One study showed that work intensified more after companies moved to a…

January 31, 2023

Have We Forgotten What "SaaS" Stands For?

Why do some SaaS startups succeed while others fail? The best ones take a grounded approach to launching and growing the business — putting customer service and value at…

January 17, 2023

Chasing Growth vs. Choosing Profit

What is more important for a startup — growth or profitability? The truth is that it does not need to be binary. The idea that a company can either grow fast or be…

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