Bootstrap Movement

Bootstrapping is a mindset centered around creating value over valuation. We write about it often on the blog, and we even started the Bootstrap Movement at

Collection17 articles
5 lies they tell you about building a startup
February 5, 2024

5 lies they tell you about building a startup

You need a lot of capital. Great talent is in specific locations. You must fail fast. Learn why so many common 'truths' about building startups fall short.

Do what VCs say you should not
January 8, 2024

Do what VCs say you should not

Venture capital is so intertwined with new software startups that we forget how many of the best-known and most successful businesses started out bootstrapped. Founders would be…

June 7, 2023
Customer Value vs. Company Valuation

Customer value is usually defined as the perception of what a product or service is worth. Company valuation is the process of evaluating the economic worth of a…

May 3, 2023
8 signs you are creating software waste

What is software waste? Many say it is any code, feature, or functionality that the customer does not need or derive value from. But the real waste begins much earlier in…

February 14, 2023
Forget the 4-day workweek

A four-day workweek does not mean there is an automatic and proportionate reduction in workload. One study showed that work intensified more after companies moved to a…

January 31, 2023
Have We Forgotten What "SaaS" Stands For?

Why do some SaaS startups succeed while others fail? The best ones take a grounded approach to launching and growing the business — putting customer service and value at…

January 17, 2023
Chasing Growth vs. Choosing Profit

What is more important for a startup — growth or profitability? The truth is that it does not need to be binary. The idea that a company can either grow fast or be…

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