January 31, 2023
Have We Forgotten What "SaaS" Stands For?
Why do some SaaS startups succeed while others fail? The best ones take a grounded approach to launching and growing the business — putting customer service and value at the center…
Bootstrap Movement
Bootstrapping is a mindset — centered in creating value over valuation. We write about it often on the blog and we even started the Bootstrap Movement at www.bootstrap.company.
Collection9 articles
January 17, 2023
Chasing Growth vs. Choosing Profit
What is more important for a startup — growth or profitability? The truth is that it does not need to be binary. The idea that a company can either grow fast or be profitable is…
November 28, 2022
Bootstrapping Is Hard — But Still Easier Than Venture Capital
Autonomy is strength. Profit is freedom. Software companies in particular do not need an extraordinary amount of capital to get started. Choosing to bootstrap and grow…
November 7, 2022
"We Grew Too Fast" Is Not a Valid Excuse For Layoffs
Growth-at-all-costs thinking is pernicious. And the temptation is not reserved for startups. As an organization grows and becomes established, it takes continued strength…
May 23, 2022
10 Pros and Cons of Bootstrapping
Bootstrapping is more than how a business is funded. It is a mindset. But it is not for everyone. There are real pros and cons to being bootstrapped — you work hard, you…
April 25, 2022
Bootstrap or Raise VC Money? 9 Questions to Ask
Raising money is not necessarily a logical first step for a startup. Bootstrapping is often a better way forward for the majority of seed-stage companies. Founders can…
April 4, 2022
6 Bootstrapped Lessons Learned on the Way to $100 Million
Aha! is now well past $100 million in annual recurring revenue. The core learnings of being a bootstrapped company powered our exceptional growth — any company founder or…
March 22, 2022
Did Everyone Deserve a 10 Percent Raise?
One way that we celebrate the Aha! team’s performance is through profit-sharing twice a year. Because we are a 100 percent bootstrapped software company, we can reward…
March 14, 2022
6 Surprising Benefits of Being Bootstrapped
Bootstrapped companies typically have less waste and overhead. The benefits of bootstrapping also include greater depth of knowledge, less distractions, more creative…
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