Bootstrap Movement

Bootstrapping is a mindset — centered in creating value over valuation. We write about it often on the blog and we even started the Bootstrap Movement at

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May 23, 2022

10 Pros and Cons of Bootstrapping

Bootstrapping is more than how a business is funded. It is a mindset. But it is not for everyone. There are real pros and cons to being bootstrapped — you work hard, you are…

April 25, 2022

Bootstrap or Raise VC Money? 9 Questions to Ask

Raising money is not necessarily a logical first step for a startup. Bootstrapping is often a better way forward for the majority of seed-stage companies. Founders can evaluate…

March 22, 2022

Did Everyone Deserve a 10 Percent Raise?

One way that we celebrate the Aha! team’s performance is through profit-sharing twice a year. Because we are a 100 percent bootstrapped software company, we can reward…

March 14, 2022

6 Surprising Benefits of Being Bootstrapped

Bootstrapped companies typically have less waste and overhead. The benefits of bootstrapping also include greater depth of knowledge, less distractions, more creative…

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