June 21, 2023
Same Expectations, Half the Team — Now What?
Product development consumes significant resources and directly impacts business outcomes. But many software companies are experiencing layoffs. How do remaining employees meet…
Bootstrap Movement
Bootstrapping is a mindset — centered in creating value over valuation. We write about it often on the blog and we even started the Bootstrap Movement at www.bootstrap.company.
Collection15 articles
June 7, 2023
Customer Value vs. Company Valuation
Customer value is usually defined as the perception of what a product or service is worth. Company valuation is the process of evaluating the economic worth of a business.…
May 3, 2023
8 Signs You Are Creating Software Waste
What is software waste? Many say it is any code, feature, or functionality that the customer does not need or derive value from. But the real waste begins much earlier in…
April 17, 2023
10-Step Playbook for Startup Success in Turbulent Times
There is no such thing as a “recession-proof” business but you can build one that is “recession-resilient.” Founders need vision, real insights, and courage today. And a…
April 3, 2023
Happy 10th Anniversary Aha! — A Decade of Bootstrapped Success
Aha! software company was founded in 2013. Over the first 10 years of business, the company defined a new category of technology (roadmap software), published the…
February 14, 2023
Forget the 4-Day Workweek
A four-day workweek does not mean there is an automatic and proportionate reduction in workload. One study showed that work intensified more after companies moved to a…
January 31, 2023
Have We Forgotten What "SaaS" Stands For?
Why do some SaaS startups succeed while others fail? The best ones take a grounded approach to launching and growing the business — putting customer service and value at…
January 17, 2023
Chasing Growth vs. Choosing Profit
What is more important for a startup — growth or profitability? The truth is that it does not need to be binary. The idea that a company can either grow fast or be…
January 9, 2023
6 Bootstrapped Lessons Learned on the Way to $100 Million
Aha! is now well past $100 million in annual recurring revenue. The core learnings of being a bootstrapped company powered our exceptional growth — any company founder or…
November 28, 2022
Bootstrapping Is Hard — But Still Easier Than Venture Capital
Autonomy is strength. Profit is freedom. Software companies in particular do not need an extraordinary amount of capital to get started. Choosing to bootstrap and grow…
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