Bootstrap Movement

Bootstrapping is a mindset — centered in creating value over valuation. We write about it often on the blog and we even started the Bootstrap Movement at www.bootstrap.company.

Collection9 articles
January 31, 2023

Have We Forgotten What "SaaS" Stands For?

Why do some SaaS startups succeed while others fail? The best ones take a grounded approach to launching and growing the business — putting customer service and value at the center…

January 17, 2023

Chasing Growth vs. Choosing Profit

What is more important for a startup — growth or profitability? The truth is that it does not need to be binary. The idea that a company can either grow fast or be profitable is…

May 23, 2022

10 Pros and Cons of Bootstrapping

Bootstrapping is more than how a business is funded. It is a mindset. But it is not for everyone. There are real pros and cons to being bootstrapped — you work hard, you…

March 22, 2022

Did Everyone Deserve a 10 Percent Raise?

One way that we celebrate the Aha! team’s performance is through profit-sharing twice a year. Because we are a 100 percent bootstrapped software company, we can reward…

March 14, 2022

6 Surprising Benefits of Being Bootstrapped

Bootstrapped companies typically have less waste and overhead. The benefits of bootstrapping also include greater depth of knowledge, less distractions, more creative…

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