Interview tags labeling findings on an example transcript in Aha! Discovery.
Tag key findings in customer interviews
Learnings. Quotes. Answers. These are some of the valuable insights you uncover during customer interviews. But direct conversations with users reveal so much priceless information about your product that can easily be lost. Tags help you visually call out what matters — and find it again later.
Use interview tags in Aha! Discovery to streamline how you organize and view valuable customer feedback captured during interviews.
Aha! Discovery empowers the entire team to tap into the voice of the customer. You can manage all of your customer interviews (and other research) in one place, analyze transcripts with AI, and capture valuable insights. You can then use those insights as evidence to support your product plans — connecting customer feedback directly to initiatives, features, and ideas in Aha! Roadmaps. Request a demo to see it in action.
You can already select a specific section of the transcript to summarize with AI or highlight as a learning, quote, or answer to a question. Now you also have the option to add custom interview tags. This is useful if, for example, you want to group feedback by product capabilities or spotlight moments of joy or frustration. You can then filter the Highlights panel by tag to review your observations. Soon you will also be able to analyze findings across multiple interviews in a list report.
Set up the interview tags you want to use in your account settings. This makes it easy for the team to note important information in a consistent way. Below, we are reviewing a transcript from a recent interview with a Fredwin Cycling user (our fictitious cycling app). We tag feedback related to key areas of the application. This helps us quickly identify points of friction so we can improve the experience.
Create new tags on the fly or choose directly from the dropdown list.
If you use Aha! Discovery as an integrated part of Aha! Roadmaps or Aha! Ideas, you will now see two types of tags in your account settings — general and interview. This streamlines how you create and manage tags based on their purpose.
When you move swiftly from interview to insight, your team can move the product forward with purpose.
With reporting on tagged insights coming soon, now is the perfect time to get your interview tags in order and apply them as you review transcripts. This will set you up to analyze patterns across interviews and uncover deeper insights when reporting becomes available.
Start a free trial of Aha! Discovery
Aha! Discovery is the new way to manage customer interviews, uncover key product insights, and link them to your roadmap. Sign up for a free 30-day trial or join a live demo to see why more than 1 million product builders trust our software to build lovable products and be happy doing it. Contact us if you are interested in trying Aha! Discovery in your Aha! Roadmaps or Aha! Ideas account to validate your plans with customer sentiment.
