9 ways to use an online whiteboard in product management

Last updated: June 2024

How often do you use an online whiteboard? If you are a product manager, an online whiteboard is probably your go-to for activities such as brainstorming and sprint retrospectives. It is a handy tool for thinking through concepts in a visual, nonlinear way. And it offers a central place for virtual collaboration (making online whiteboards especially popular on remote and hybrid teams).

But what about the other jobs you have to do — feature prioritization or presenting your roadmap, for instance? Ever try a whiteboard?

You can use an online whiteboard at any stage of product development. You rely on innovative thinking and cross-functional collaboration throughout the entire process of building a product, both of which whiteboards are excellent for. So it makes sense that they have a place in your workflows, from discovery to delivery (and we happen to have a few ideas on how to implement them).

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A whiteboard brainstorming a product's value proposition complete with comments from cross-functional teammates

Craft elements of your strategy and share everything with stakeholders in Aha! Whiteboards.


2. Capture: Map out customer ideas

You gather, sort, and evaluate feedback from various sources to better understand what customers really want and need. Between your research and interview notes, this work can be a lot to sift through. So try exploring ideas on a whiteboard to see whether key themes emerge.

How to use an online whiteboard:

Did you know? If you use Aha! Roadmaps, you can gather customer feedback via an ideas portal and pull it straight into a whiteboard. (Aha! Roadmaps includes Aha! Ideas Essentials, Aha! Whiteboards Essentials, and Aha! Knowledge Essentials to provide a complete product management solution.)


3. Explore: Brainstorm and refine concepts

Brainstorming is the obvious use case, right? But product managers can do more with whiteboards in this stage than you might realize — it is not all freewheeling sticky notes. You can also add structure and get feedback on the concepts you come up with in preparation for the next stage.

How to use an online whiteboard:


4. Plan: Collaborate on early-stage planning

Prioritizing what to build next is a key part of any product manager's role. Backlog management and feature scoring are effective, but an online whiteboard can be helpful when you want to get more hands-on with your plans.

How to use an online whiteboard:


A 2x2 prioritization matrix in Aha! software featuring sticky notes from teammates and a voting session tab open

Plot out and vote on priorities as a team in Aha! Whiteboards.


5. Showcase: Show off with a whiteboard

Roadmaps and presentations — both are key assets when you need to showcase your plans. Could you add whiteboards to that list? We think so. Whiteboards offer a convenient way to share early versions of your plans before building out a robust, dynamic timeline.

How to use an online whiteboard:


6. Build: Prep development and design work

Ready to build? Whiteboards are beneficial here too. After all, they provide a central, visual place to come together with the broader product team. Product managers can use whiteboards to connect with UX and development teams as work gets underway.

How to use an online whiteboard:

GUIDES ONLY - Confidence voting session on program board whiteboard

Use an online whiteboard for PI planning. With Aha! Whiteboards, confidence voting is built in.


7. Document: Enhance with visuals

New features mean new documentation. As you prepare to launch new enhancements to your product, you want to prepare customers for how they work and how to use them — visual aids can be a big help in doing so.

How to use an online whiteboard:


8. Launch: Add color to release plans

Lots of communication happens around any launch. As a product manager, it is part of your job to help the team deliver on time and inform cross-functional teams of what they need to know. Whiteboarding can be an easy way to be more effective during this stage.

How to use an online whiteboard:


9. Analyze: Reflect together

Post-launch, allow yourself a moment to celebrate and reflect on all you have accomplished. Bring your product team together on a whiteboard one more time to share feedback for the future.

How to use an online whiteboard:

Aha! Whiteboards for product development

Incorporating an online whiteboard into your daily work as a product manager is great. But we think it is even better if your whiteboard tool is designed purposefully for the job. That is why we built Aha! Whiteboards for product teams. You can visualize complex concepts, come together with stakeholders, craft beautiful wireframes, and even connect directly to your live roadmap. Curious to learn more? Check out the FAQs, watch the video below, and try it for yourself.

FAQs about Aha! Whiteboards

What is Aha! Whiteboards?

Aha! Whiteboards is the visual space for product innovation. It is the only purpose-built whiteboard software for product teams — designed to help you jump-start creativity, share visual concepts, and collaborate on early-stage plans with nearly 100 whiteboard templates for product development. Product teams can also use Aha! Whiteboards seamlessly with Aha! Roadmaps. This means you can go from whiteboards to your roadmap (and back again) in a couple of clicks.

Who uses Aha! Whiteboards?

Aha! Knowledge is part of our suite of product development software — built with product managers and product teams in mind. Stakeholders and other groups wanting to collaborate in the same whiteboard tool can also benefit from this product.

What is included in Aha! Whiteboards?

Aha! Whiteboards Essentials includes everything you need to brainstorm and refine concepts as a team, such as templates, intuitive drawing and diagramming tools, unlimited guest sharing, and live collaboration. If you are looking for more complex functionality (such as wireframing and interactive voting and timer tools), take a look at Aha! Whiteboards Advanced.