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Porter's 5 forces

Analyze five factors that shape the competitive landscape so you can better plan for the future

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Porter's 5 forces large

About the Porter's 5 forces template

It is not enough to know who your competitors are. You have to truly understand how your business and product compare to what they offer — taking into account broader economic and market forces that impact your industry.

The Porter's 5 forces model provides a lens on five external factors you should analyze: the bargaining power of buyers, the existence of alternative solutions, the intensity of competitive rivalry, the threat of new entrants, and your reliance on partners or suppliers. When you take the time to examine these complex dynamics, you will be better positioned to deliver a superior product experience to customers.

Use this template to build a summary view of your competitive landscape. Connect with the right folks in your organization to layer in additional insights. After you have completed the exercise, consider trying a more sophisticated tool like Aha! Roadmaps to implement your plans — so you can tie strategy to work at every level of your organization.

Best practices

Distill details about the competitive landscape and effectively differentiate your product from others in the market.

  1. Start high-level Complete each section of the model to provide a holistic perspective on the competitive environment. Adapt the template as needed to your industry or market, considering any economic or regulatory factors that impact your business.

  2. Go deeper Add annotations to call out threats or opportunities. Think of this second pass through the model as a chance to identify strategies that will enhance your competitiveness or profitability.

  3. Invite collaboration Ask teammates to join the whiteboard and add their expertise. Folks can easily add comments, questions, or emojis — healthy debate may be just what you need to encourage breakthrough ideas.

  4. Connect to everyday work Use what you have discovered to inform your go-forward plans. Revisit the model during strategic planning periods to validate the information and build on it.

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