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Product comparison chart

Compare products or services side by side

About the product comparison chart template

Know where you stand. Understanding your product's value relative to others in the market can provide insights into competitiveness, market positioning, and potential areas for improvement.

When using this product comparison template, pay attention to more than just surface-level indicators. Consider factors like product features, quality, and customer reviews. And be aware of any promotions, bundling options, or unique selling points that might impact customer perceptions.

Now you have a simple, visual way to compare your product against others. Having this clarity makes it easier to adjust your strategy and stay competitive.

Best practices

Analyze your market standing — focusing on the most important factors.

Define your criteria Outline the criteria you will use for the comparison — such as features, pricing, customer reviews, and other company details. Adjust the chart to your needs, making it easy for people to absorb the information at a glance.
Fill in the details Identify the products you want to include and start filling in the details. Highlight features that matter most to customers to quickly evaluate the strengths and weaknesses of each option.
Review customer feedback Real-world experiences from users can provide valuable insights into each product's performance and reliability. Take the time to read customer reviews and summarize the main themes.
Share as a webpage Help potential customers make an informed decision about which product aligns best with their needs. Create a view-only link so customer-facing teams can use it to guide conversations.

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