Free Business Plan Templates
Cloud-based business plan templates are available in Aha! as part of your 30-day free trial.
Business plans are important tools to help develop and refine your strategic thinking. And a well-defined business plan makes it easier to explore your assumptions and share your strategy with your broader team. As former product managers, our team at Aha! relied on many types of business planning templates in the past.
We used these to help define our marketing strategy, to better understand our buyers, and to analyze the market and competition. One common challenge that business and product builders face is choosing the right template to use. We wish there had been more pre-built business plan templates to download for quick use.
Of course, we hope you choose Aha! for your business plans so you can collaborate with the team on them and store and share different versions. But we understand that you might need to get going fast and take a lightweight approach that simply uses Excel or PowerPoint.
So we are giving you these Excel and PowerPoint business plan templates at no cost.
Building a business plan is a common first step to organize your thinking. From startups to enterprise teams, business plans are a useful tool for deeply considering your business and product assumptions and what will make your product or service a success.
Different situations call for different types of business plans. If you are developing a new product you need to define key elements of your offering. If you are in an established business it might simply be a good way to summarize the strategy that is driving a new market opportunity. Ultimately, the content of your business plan is determined by your goals and audience.
No matter how you choose to present your business plan, remember that the most successful products and services are built with a clear strategy that the team understands. By setting the right plan and making it easily accessible, you align the company so everyone moves in the same direction to make the biggest impact.
These carefully selected and crafted templates allow you to analyze a variety of business and market factors in a single view.
Business model canvas
Use the business model canvas to represent the foundational elements of your product or service. It is a perfect way to articulate, develop, and improve your business model — all on a single page. It also helps you capture key components, such as messaging, customer challenges, and growth opportunities.
A lean canvas is similar to the business model canvas and presents most of the same information just in a slightly different way. It takes a problem-focused approach and was designed with entrepreneurs and startups in mind. This means that it is a great way to build an actionable business template that helps you deconstruct an idea into its key assumptions.
Porter's 5 forces
Use Porter's 5 forces template to analyze your market and competitive landscape. This model is a great way to outline what alternative solutions your customers have in solving their problems. That means that it is also useful for evaluating the leverage your buyers and partners have in the market.
SWOT is an acronym that stands for strengths, weaknesses, opportunities, and threats. It is the perfect analysis framework for identifying what your product or service is doing well and where it can improve. It can also be used to explore how well your company is positioned. SWOT models are useful for outlining how your product fits into the competitive landscape and can help you uncover additional go-to-market opportunities. For more SWOT templates, visit our free SWOT Analysis Templates page.
The basic matrix template is the four-quadrant table that is most commonly associated with SWOT analysis. It includes strengths, weaknesses, opportunities, and threats, in a color-coded grid.
10Ps marketing matrix
Use the 10Ps marketing matrix to identify the key marketing attributes needed for product success. This matrix is perfect for considering the best approach to bringing your product to market and how you will promote it over its lifecycle. What will you charge? How will you promote it? And how will customers actually buy it? These are key questions that any product or marketing professional should answer and this template will help you do so.
The segment profile is ideal for helping to better define a set of customers and the market value of serving them. It is useful for describing the characteristics of a group of similar people and better understanding their challenges and needs. Create multiple segment profiles to intelligently consider different customer personas and which groups you are in the best position to serve well.
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- Introduction to product management
- What is the role of a product manager?
- What is a product?
- Which tools do product managers use?
- What skills are required to be a product manager
- What makes up the product team?
- What are some product management job titles?
- What is a typical product manager salary?
- Are you a new product manager?
- What does a product manager do each day?
- How can I learn to be a product manager?
- What are some interview questions for product managers?
- What is user experience design?
- How should product managers use wireframes?
- What is the difference: Wireframe vs. Mockup vs. Prototype?
- Introduction to product strategy
- What is product vision?
- What are product goals and initiatives?
- What is product positioning?
- What is product differentiation?
- How should I price my product?
- How should product managers research competitors?
- How should product managers define customer personas?
- What are some examples of a business model?
- What is enterprise transformation?
- What is digital transformation?
- What are the types of business transformation?
- What is customer experience?
- Introduction to product roadmaps
- What is a product roadmap?
- How do product roadmap tools work?
- What is a product portfolio roadmap?
- What is a technology or IT roadmap?
- How do product managers build an agile roadmap?
- What product roadmap presentation templates do product managers use?
- How do product managers build the right roadmap?