Best practices
FAQs about the pricing strategies template
Why is it important to visualize your pricing strategy?
Seeing how your product compares on price and quality lends clarity to where you stand in the market. It can highlight whether your pricing aligns with market expectations or whether you need to reposition. A visual approach also makes it easier to quickly share your thinking with teammates and stakeholders.
What are some best practices for mapping competitors on the matrix?
Start by identifying products your customers might consider instead of yours. Then, estimate how buyers perceive each one based on price, experience, support, brand trust, and feature depth. Keep it high-level: You are going for a useful snapshot, not a detailed breakdown.
Who is the pricing strategies template for?
This template is useful for product managers and marketers working on pricing strategy or positioning. It is great for early-stage competitive research, launch planning, or when pressure builds to justify your pricing. Use it to align teams around where you are now, and potentially where you want to be.
Is this template free to use?
Yes. To use this pricing strategies template, sign up for a free 30-day trial of Aha! Whiteboards. (You can also try this template in Aha! Roadmaps if you need a complete product management solution.) Easily customize the template to suit your needs, then share it with as many people as you want (for free) to streamline collaboration.
