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Set objectives and key results and measure your progress towards them

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About the OKRs template

Goals are crucial for a winning business and product strategy. Without them, product teams struggle to identify the most important work and make meaningful progress.

Use this OKRs template to lay out exactly what you want to accomplish — so you can then create a well-defined roadmap to get there. The idea is to plan what you will achieve (objectives) alongside your measurements for success (key results). As you set OKRs, make sure each is specific, measurable, and time-bound. When work gets underway, give each key result a score from 0.0 to 1.0 to track your performance and assess overall progress against the overarching objective.

Ideally, your OKRs will cascade throughout the organization. This ensures that business, team, and individual objectives align — so that everyone is working towards the same goals.

Best practices

Establish OKRs at each level of your organization to keep everyone focused on what matters most.

1. Define your objectives Start by identifying the high-level objectives or outcomes you want to achieve. Each objective should be inspiring, ambitious, and provide clear direction for what you want to accomplish within the given time frame.

2. Set key results Aim for 3-5 key results per objective. Each one should be quantifiable and reflect the desired outcome — so you can prioritize the work that needs to get done and determine success.

3. Measure progress Regularly review your performance against the key results. Capture specific metrics to see if your objectives are on track and adjust the progress bar to reflect how you are doing overall.

4. Foster transparency Share your OKRs with leadership, teams, and individuals. Hold regular check-ins and progress updates to keep everyone focused and accountable.

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