20+ product roadmap templates and examples
Last updated: September 2023
Product roadmaps are multipurpose visual tools. Every product manager needs one — several, actually. A strategic roadmap can reveal a compelling story about your product goals. A release roadmap highlights the timing of when you will deliver new functionality for customers. And a features roadmap can align your agile development team on timing and priorities. Together, these different roadmaps paint a complete picture of your product plans.
But where to start? What is the best approach for your product development team? Some teams can get by with building and managing product roadmaps in static spreadsheets or presentations. (And we have plenty of those that you can download for free from this guide.)
Most teams quickly tire of playing version control whack-a-mole. It is hard to showcase progress when you are worried about outdated roadmaps floating around. All that value you plan to deliver to users and to the business gets overshadowed when an executive presents a now-obsolete roadmap to stakeholders.
Many organizations experience transformative gains by choosing a robust roadmapping tool like Aha! Roadmaps that includes everything you need to build breakthrough products — from setting strategy to creating product plans and measuring value. Some folks prefer a lightweight whiteboard option such as Aha! Notebooks to sketch out ideas that they can quickly visualize on a timeline.
Customize a lightweight roadmap in Aha! Notebooks. Try it now.
As your products and processes evolve, you may be ready for more robust and flexible roadmaps that are automatically updated and connected to your daily work. For example, the roadmap below — created in Aha! Roadmaps — provides a snapshot of strategic initiatives that can be drilled into to reveal the associated work items.
Components of a product roadmap
Time and work. Distill a product roadmap down to its essence and those are the two main components that you will find. There will be some sense of timing, whether it is detailed down to specific dates or generalized to categories such as “now, next, later.” And there will be some representation of work, whether those are comprehensive releases filled with features or basic themes the product development team will pursue.
A product roadmap should answer:
Why are we doing this?
When are we doing this?
What exactly are we doing?
The products you build today represent the future of the business and a meaningful investment from the organization. Strategy is the underpinning of a successful roadmap. The items you choose to add to your product roadmap should be validated against your product goals and initiatives, rolling up to overall business strategy.
Some of the components you can expect to see on a product roadmap include:
Goals: Measurable, time-bound objectives with clearly defined success metrics
Initiatives: High-level efforts or big themes of work that need to be completed to achieve goals
Release: Delivery of a new customer experience
Features: New or improved functionality that delivers value to users
Epics: Large bodies of work that describes major areas of functionality, delivered incrementally across many releases
User stories: Functionality described from an end-user perspective — including what the user wants to do and why
Timeline: Time scale can range from days and weeks to months, quarters, and sometimes even years
Status: Indicators that represent progress and risks
Dependencies: Interrelated work that could impact progress
Milestones: Significant points in development
How to build a product roadmap
Product teams use a roadmap as a vehicle for communication — helping leadership and the broader cross-functional team rally around upcoming product plans. The type of roadmap you choose to build should be based on your intended viewers. Different types of roadmaps will help highlight different elements of your product plans. But before we get into specific examples of product roadmaps, let’s examine the five basic steps to building one.
Gather input from partners, customer-facing internal teams, and of course, customers. Organize and prioritize the feedback — this will help you make trade-off decisions about what to put on your roadmap.
Define features and requirements
Keeping your strategy in mind, examine your prioritized ideas. Begin sketching out product plans and new functionalities using a collaborative tool like Aha! Notebooks. Then promote the product features you want to deliver to your roadmap — detailing requirements, assignees, and deadlines.
Choose the right view
You can visualize your timeline in several different ways depending on your audience. Roadmapping software allows you to toggle between views, so you can show the most relevant information. Read more on this below.
As a purpose-built roadmapping software company, it is no surprise that we have written extensively on this topic. Use the resources below to dig into building a product roadmap.
Product roadmap examples
Product teams rely on different types of product roadmaps to present information in varying levels of detail. What you choose to show depends on your audience and the information you want to communicate.
Example product strategy roadmap
A product strategy roadmap visualizes progress against product goals, along with the initiatives the team will pursue to achieve those goals. You may choose to roll product goals up to higher-level business goals to show exactly how the product development team’s work will support the organization’s objectives.
Example product innovation roadmap
A product innovation roadmap focuses on how a company will achieve an innovation strategy. This type of roadmap includes strategic goals, initiatives, and critical areas of investment.
Example agile product roadmap
An agile product roadmap shows major themes of work on a loose timeline. It is not common to see an agile roadmap with specific date ranges — usually spanning the length of a quarter or two.
Ready to build your own roadmap? Start a trial of Aha! Roadmaps.
Starter product roadmap templates
You will need to share your product plans with a variety of stakeholders — from executives to customers to partners — at various stages throughout the product development process. With these audiences, you want to share just enough information. Diving into the details of exact timing or detailed functionality will distract from your message. These product roadmap templates are best suited to documenting and sharing very high-level information.
Try this simple Now, Next, Later roadmap template in Aha! software or download the Word and PowerPoint templates below.
Strategy roadmap templates
Your product strategy defines what you want to achieve (your goals) and how you plan to get there (your initiatives). Visualize both of these strategic elements with the help of a roadmap — giving you a big-picture view of your path to product success.
You can use the strategic roadmap template in Aha! Notebooks to sketch out high-level plans and timelines. Below are other templates for communicating goals and initiatives on a roadmap that are downloadable for Excel and PowerPoint.
Goals roadmap templates
Rally your team around your overarching objectives and provide context for what needs to be accomplished and when. The roadmap templates below give you two different ways to visualize your goals. The first template shows a timeline for completing individual goals. The second goals roadmap template shows how releases for a portfolio of products contribute to your goals over time.
Initiatives roadmap templates
Initiatives represent the high-level efforts needed to achieve your goals. Choose an initiatives roadmap to provide progress updates to leadership and other stakeholders. The first template shows a timeline for completing different initiatives and the goals they support. The next one goes a level deeper and shows how specific product releases across your portfolio contribute to business initiatives.
Portfolio roadmap templates
If you manage multiple products, you need a roadmap that showcases your entire portfolio and helps internal teams understand how their plans relate to each other. This first portfolio roadmap template is available in Aha! Create — helping you get the team aligned on portfolio strategy with a whiteboard view before turning it into a structured plan with a more robust tool. For a downloadable version, try the Excel template below which shows release timelines and date markers for each product within a portfolio. You can also expand each swimlane and include initiatives for each product. The PowerPoint portfolio roadmap template uses simple swimlanes to show relevant releases for multiple products.