16 product roadmap templates

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Product roadmap templates make it easy to capture and communicate your product plans. They let you quickly create visualizations of product goals and initiatives, planned work supporting your product strategy, and a timeline for when the work will be completed.

This guide provides 16 downloadable Excel (.xlsx) and PowerPoint (.pptx) templates you can tailor to your specific roadmap needs. Some of these templates allow you to share high-level business goals. Others are better suited to capturing a more detailed view of releases and features. There are also templates designed for certain types of organizations, such as agile teams and those that implement Scaled Agile Framework® (SAFe).

These stand-alone templates are a great starting point for small teams. As your product and team evolve, you might find that you outgrow Excel and PowerPoint roadmaps. Purpose-built roadmapping tools such as Aha! provide roadmap frameworks that are dynamic and constantly up to date. Try Aha! free for 30 days to access hundreds of collaborative, flexible roadmap views.

What is a product roadmap?

A product roadmap is a tool for visualizing your product plans — how your product is going to meet a defined set of business objectives. The roadmap details your product vision, where your product is headed, and the work required to get there.

Roadmaps are used by product managers to communicate the product direction and progress to internal teams and external stakeholders, such as partners or customers. Roadmaps also allow product teams to assess new requests for functionality against the strategic direction and work that is already planned.

What are the most common types of product roadmaps?

Every roadmap displays groupings of work and connection points. Some roadmaps focus on product initiatives or big efforts that support high-level plans. Others zero in on the status of in-progress epics or features. When considering which template to use, it is important to think about who the roadmap is for, what you want to communicate, and what information you will include.

Here are 16 free product roadmap templates to get you started:

Portfolio roadmap templates

Are you managing multiple products? Portfolio roadmaps are perfect for displaying your planned releases for multiple products in a single view. They are particularly useful when you need to provide a strategic overview of your plan to leadership or advisory boards. They also help internal teams understand how their plans relate to other teams' plans.

The template below shows the timeline of releases for each product. You can expand each swimlane to see how releases relate to key product initiatives.

This next template uses product swimlanes to show how releases relate to a shared set of goals across multiple products in a portfolio.

Goals roadmap templates

If you want to visualize your high-level business or product goals, use a goals roadmap. It is ideal for sharing an overview of strategic goals and when you will achieve them — all in a single view. It is helpful when you need to align with executives around your product strategy and to provide status updates. You can also use a goals roadmap to communicate the big-picture context of what needs to be accomplished with internal teams.

The following template shows the timeline for working on and completing your goals. You can track the status of each goal simply by changing the color of the bar.

This next template shows how product releases relate to a shared set of goals across multiple products.

Initiatives roadmap templates

Initiatives roadmaps represent your strategic product initiatives. You can display the high-level efforts you need to complete to achieve your goals. Choose these roadmaps when you need to present planned initiatives or provide progress updates to executives and other stakeholders. These roadmaps can also help internal teams understand how releases contribute to the overall business strategy and drive the product forward.

The following template shows the timeline for achieving initiatives and how each relates to high-level goals. You can track the status of each initiative by changing the color of the bar.

Next, this template shows how product releases relate to strategic initiatives across multiple products.

Releases roadmap templates

Releases roadmaps help you plan your product releases. They are convenient for displaying the key activities, such as phases and tasks, that need to happen to bring your release to market. These roadmaps are also helpful for communicating the key features that will be delivered. Use them when you need to coordinate release activities with other teams, such as marketing, sales, and customer support. They align everyone around what is coming, what needs to be done, and when.

This template uses a Gantt chart to show the key phases and tasks that make up the overall release plan. You can track the status of each task by changing the color of the bar.

This roadmap shows upcoming releases, planned delivery dates, and the important features that will be included.

Epics roadmap templates

This roadmap uses epics to represent large efforts of work or important functionality that typically cannot be delivered in a single release. This roadmap is useful when you need to communicate key areas of focus with executives and other stakeholders. You can also rely on an epics roadmap to guide backlog prioritization decisions because you can easily visualize how upcoming features (or user stories) relate to overarching epics.

This roadmap template shows the timeline for implementing planned epics. You can track the status of each epic by changing the color of the bar. You can also overlay releases onto each epic to show how it will be incrementally delivered.

This roadmap shows a high-level overview of the epics that will be completed each quarter. You can easily change the time frame to meet your needs.

Features roadmap templates

Show the timeline for delivering new features with a features roadmap. This is great for displaying features of strategic importance that will be completed within three to four months. It is also useful when you need to provide more details about what is coming to internal teams, such as marketing, sales, and customer support. For teams that follow a continuous deployment approach, a features roadmap is helpful for communicating near-term product plans.

This roadmap template shows the timeline for implementing features over a three-month period. You can track the status of each feature by changing the color of the bar.

This template shows the key features that will be delivered each month. It is similar to the epics roadmap.

Agile roadmap template

Agile teams that need to communicate a high-level product strategy rely on agile roadmaps. Use swimlanes to show how epics align with strategic themes, so you can rally leaders and stakeholders on the direction of the product. Agile roadmaps with swimlanes also help the engineering team understand how their daily work relates to the big-picture plan.

Scrum roadmap template

This roadmap is designed for engineering teams that follow the scrum methodology. It shows how user stories fit within upcoming sprints or iterations. This is helpful for sharing progress updates with internal teams or communicating a time frame for when new working software will be shown in sprint demos.

Kanban roadmap template

If your team follows the kanban methodology, this is the roadmap you should use. It shows the features that are completed, currently in progress, coming soon, or further out in the future. Use it when you need to set expectations with executives, stakeholders, and internal teams without committing to a specific time frame. You can change the color of the features to group them by initiative or strategic theme.

Scaled Agile Framework® (SAFe®) roadmap

Use this roadmap template if your organization implements SAFe. This roadmap helps you visualize your Program Increment (PI) milestones and objectives over a six-month time frame. It is perfect for when you need to give executives visibility into the deliverables of the current PI and to forecast upcoming PIs. It also helps to ensure that near-term plans align with overall business priorities before PIs are committed.

The templates above are good starting points for defining the direction of your product and visualizing how you will get there. But if you are ready for a more robust tool that allows you to collaborate with teammates in real time, consider giving Aha! Roadmaps a try.

Frequently asked questions about roadmaps

What is a product roadmap?

A product roadmap is a visualization of your product plans — it lays out the initiatives required to meet your product and business objectives and a timeline for completing necessary work.

What are some of the most common types of roadmaps?

Product teams utilize many types of roadmaps. Strategy roadmaps visualize business objectives and the initiatives you are focusing on to achieve your product goals. Portfolio roadmaps show planned releases across multiple products. Features roadmaps communicate the details of what upcoming features or new functionality. The correct roadmap depends on your audience and information you want to communicate.

What elements are included on a roadmap?

A roadmap typically includes the following components:

  • Product goals

  • Strategic initiatives

  • Key releases and features that deliver on the goals

  • Feature sets (or epics)

  • Major users stories or features

  • Overall timeline

Use visual elements — such as dates, colors, groupings and swimlanes — to enhance the story you are telling.

What are swimlanes on a product roadmap?

Swimlanes on a product roadmap visually represent groupings of data — such as all of the features that make up a release.

How often should you update your roadmap?

Product plans are dynamic and you have to constantly adapt to changes. The frequency that you update your roadmap depends on multiple factors, such as the maturity of your product and the market you are in. Use purpose-built software that automatically integrates strategic planning with roadmapping — so you can be sure your product plans are always up to date.

Get access to hundreds of roadmapping views and build your own — try Aha! Roadmaps free for 30 days.

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