6 excellent product roadmap examples

Interactive strategy models and roadmap views are available in Aha! Roadmaps as part of your free 30-day trial.

A product roadmap is more than a visual timeline. It captures your high-level product direction, the work you will do to achieve your goals, and a timeline for completion. Your product roadmap shows how the team's work connects to high-level strategy. You can use it to communicate progress and show how your plans will contribute to business success.

If you are a new product manager, building the right roadmap can feel intimidating. You have to consider a lot of information — who your audience is, what details you should include, and how to make the roadmap look visually appealing. Seeing examples of different types of product roadmaps can give you the knowledge and confidence you need to create your own exceptional visualizations.

What makes a product roadmap great?

The best roadmaps provide clear direction for where the team is going. You need to invest time into developing these strategic plans and conveying exactly what you are going to accomplish. Think about how the high-level themes you are pursuing support your overall objectives and benefit your customers. The end result should communicate the "why," "when," and "what" of your product plans.

Your roadmap should be accurate, actionable, and visually appealing. But due to time constraints or a lack of experience, some product managers stumble on the details. Your roadmap might communicate only some of the essential product data, quickly become inaccurate or outdated, or not deliver the right information for its intended audience.

Roadmaps are not inherently effective — they are only as useful as you make them. It is up to you to create (and commit to) a dynamic roadmap that will help you achieve exceptional results. To do this, be sure to include your vision and strategy, the specific features you will deliver within each release, and a time frame for doing so. You will also want to gain input from executives and teammates to ensure that your roadmap is complete.

Examples of excellent roadmaps

Aha! Roadmaps provides purpose-built software that makes it easy to create, customize, and share professional roadmaps. You can choose from a variety of templates and tailor the details to your needs — so you can take pride in every roadmap you build.

Here are six examples of commonly used product roadmaps. These were all built in Aha! Roadmaps, which means that the data is updated automatically as work happens. While you could recreate these views in a spreadsheet, the information would not be updated in real time — so you would need to manually enter new data each time something changes.

Goals roadmap example

This roadmap allows you to share your big-picture goals and when the team will accomplish them. The example below includes a measurable success metric and progress bar next to each objective, so everyone can quickly see the status of your efforts. Underneath the monthly timeline are the initiative bars that are linked to each goal.

Strategic initiatives roadmap example

Display your strategic initiatives in a visual way. Initiatives are the high-level efforts you are pursuing to achieve your product goals. In the example below, each initiative is linked to a corresponding goal. The time frame at the top is divided into quarters and indicates when the team will complete the work. The bars are colored by status so you can quickly assess progress.

Portfolio roadmap example

If you are interested in showing planned releases across multiple groups or products within an organization, a portfolio roadmap is particularly useful. Each release rolls up to a strategic initiative, so it is clear how each effort supports the overall company and product strategy. The dots represent important dates for specific release milestones. The colors of the bars indicate that there are two different products — Fredwin Cycling and Fredwin Running.

Epics roadmap example

Do some of your features share a common business objective? Epics help you plan and organize upcoming work by grouping related features in a single release or across multiple releases. The roadmap below shows the goals each epic links to, the status of each epic, and a timeline for implementation. This view is especially useful for communicating key focus areas and making prioritization decisions.

Releases roadmap example

How do your different releases impact each other? This roadmap is helpful for visualizing what needs to happen to deliver each upcoming release on time. You can add phases to your roadmap to group related features or use milestones to show important dates, such as deadlines or approvals. The black arrows show dependencies between your work — so everyone can identify blockers or constraints that might delay delivery.

Features roadmap example

This roadmap communicates what is coming and when. Each swimlane below represents a different release that is mapped to a specific quarter, so you can show when you will deliver new features. You can also track progress towards your goals with the visual percent complete bars and the text status indicators — such as "Under consideration," "Ready to develop," and "Shipped."

Beautiful roadmap views inspire and rally the product team around the most important work. And you have a tool to clarify why your efforts matter. Roadmaps provide flexibility, so you can easily pivot and adjust timing when necessary. And they allow you to generate excitement for your plans from executives, cross-functional teammates, and customers.

A strong product needs a strong strategic plan. If you are ready to build impactful roadmaps, consider trying Aha! Roadmaps free for 30 days. You can choose from a variety of product roadmapping templates to create and share your exceptional and stunning product plans.

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