Which tools do product managers use?

Leading a product from conception to completion is no easy task — and product managers deserve their own toolkit.

In the past, product managers had limited resources to help them do this great work. They relied on spreadsheets, presentation decks, and general project management software to create roadmaps, capture ideas, prioritize features, define requirements, and more. However, these tools were not created with product managers in mind. This adds more time-consuming work to an already challenging job.

Today, a wide variety of tools are available to make product management easier. This includes everything from setting product strategy to the tactical side of building out features and creating wireframes.

The tools listed here are grouped into the following areas:

Product strategy and roadmapping


Create a visual product roadmap to outline your strategy, features, and ideas. Prioritize features and user stories using the Aha! score to highlight business value. Integrate Aha! with dev tools — such as Jira, Azure DevOps, and Rally — so engineering can build what matters.

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Understand what makes your users tick, rapidly release better product experiences, and grow your business across web and mobile.


Create a real-time business dashboard visualization that unifies every component of your company to increase everyone’s ability to act on data.


Get an up-to-date view of the metrics that matter. Geckoboard pulls data from more than 80 sources to display real-time dashboards that show company performance.


Gather data and user decisions and transform them into actionable insights delivered at the point of work.

Google Analytics

This free tool is the most widely used analytics service. Discover where your traffic is coming from and what people are doing on your site.


Capture every user interaction from web, mobile, and cloud services. Analyze clicks, submits, transactions, emails, and much more.


Mixpanel focuses on enterprise mobile analytics. Track engagement on your mobile site by measuring and tracking user actions — and having specific questions answered.


See how actionable insights can power your product experience so you can understand and guide users to create product experiences that customers love.


Collect, translate, and route customer data from any device across any tool, and dispatch different data views to the teams that need them. All tracking code and advertising tags are converted to a single API.

Customer feedback


Allow your customers to submit ideas through a web-based interface. View and vote on ideas submitted by others and funnel ideas directly into your product backlog.


Build and design powerful online surveys. Embed mobile-friendly survey forms on your websites and social media to collect feedback from customers.

Google Forms

Create simple forms and surveys for free. You can even build forms from Google Drive or existing spreadsheets that record form responses for you.


Give users a platform to share their opinions. Based on the principle of crowdsourcing, members contribute ideas and then vote those ideas up and down.


Build complex surveys with drag and drop ease. Leverage 100+ question types, embedded data, branching, display logic, quotas, email triggers, mobile and offline compatibility, and randomization.


Create and manage a pipeline of ideas to drive new business strategies, product development, operational efficiencies, and employee engagement.


A survey and data insights platform that enables you to gain insights from your customers and dig into what will make your product more successful.


Choose from nearly 200 templates to build cloud-based surveys on any topic. Companies can also use SurveyMonkey's enterprise services for brand management, data analysis, and consumer marketing.


Create surveys, quizzes, forms, or something completely new. Customize the design to speak your brand's language. Typeform works on every device.


Listen to customer feedback and use it to drive positive change. It automates the collection and management of feedback and enriches it with quantitative customer data.


Survey your customers wherever they are – in your web or mobile app, via email, or via SMS – and aggregate all of your qualitative customer feedback in one place.

Design and wireframing


Build wireframes, diagrams, and annotated images directly within Aha! and attach them to your descriptions to further define what customers need.


Create flowcharts, wireframes, mockups, user journeys, personas, idea boards, and more. Quickly drag and drop elements from built-in or custom libraries to create your diagrams.


Balsamiq is your computer on a whiteboard. Its rapid wireframing options help you quickly create mockups to share with clients.


Design, prototype, and collaborate in context and in real time. Send out a link to collect feedback, receive change requests, and allow stakeholders to make copy updates in your designs.


A search engine for 2,000,000+ glyph vector icons — available in PNG, SVG, EPS, PSD, and BASE 64 formats.


Create responsive layouts, design realistic prototypes, and bring everything closer to production.


Turn your web and mobile designs into interactive prototypes and mockups. Get gestures, transitions, and animations. And you can use LiveShare, Invision's real-time whiteboarding tool, to collaborate.


An online wireframing tool that makes it easy to create, link, preview, and share mockups of any website or app.


Create and collaborate on wireframes, mockups, diagrams, and prototypes for any type of project.


Sketch is a design toolkit built to help you create your best work — from your earliest ideas, through to final artwork.


A design platform for advanced wireframing and user experience across web, iPhone, and Android.

User experience testing

Adobe Target

Adobe Target is a rule-based testing and targeting tool used for personalization and UX testing, allowing teams to optimize digital experiences.


Visualize your customer's experience from their perspective. Analyze their interactions in the form of heatmaps and reports, as well as individual session replays.


Record users’ experiences on your website or app to gain crucial insights into what your customers interact with — or don’t.


Design successful products by rapidly revealing key user behaviors. Helio makes it easy to get reactions on your designs to test ideas and get feedback before implementation.


See how visitors are really using your website, collect user feedback and turn more visitors into customers.


See the screen, face, voice, and touches of your users. Record in-house or remotely and without equipment.


Use Optimizely to A/B test your landing pages and website. You can easily edit colors, images, and text. Schedule tests and immediately deploy the winning solution.


Monitor and analyze product defects, UX issues, and customer on-boarding behavior.


Collect user feedback and improve your websites, apps, and emails with Usabilla's Voice of Customer Solutions.


Receive videos of your target market using any site or app. Ask any questions you want and get results returned within an hour.


Capture screen recordings and physical touch interactions on your app to learn what users struggle with through their eyes.


Validately is a comprehensive solution for user research that includes a dedicated testing platform, recruiting services, and automated reporting.

User onboarding


Publish in-app messages and walkthroughs to welcome your users, drive them to action, and create long-term customers.


Use machine learning to understand and interact with each customer and prospect — and deliver relevant, 1-to-1 experiences across every channel.


Hopscotch makes it easy for developers to add product tours to their pages. Hopscotch accepts a tour JSON object as input and provides an API for the developer to control rendering the tour display.

Inline Manual

Guide your users with interactive tours, tips, and tutorials to reach their goals and get results.


Send targeted messages to onboard and activate users, announce new features, and more.


Understand your customers, engage them in the right moments, and lay the right foundation for high-value user adoption.


Transform the user experience with insights, engagement, and guidance capabilities.


Ease onboarding, improve support, and reduce training effort for your users.

Collaboration and productivity


Bring teams together through shared views of your product plans. Create comments, to-dos, and notifications to keep everyone on the same page.


Create documents as a team, provide feedback in context, and quickly iterate until your work is finalized.


Have secure video, audio, or web meetings from anywhere via your computer or mobile device.

G Suite

Everything you need to connect with colleagues and instantly access what you need — including email, Hangouts, Chat, Calendar, Docs, Sheets, Slides, and Forms.

Hangouts Chat

Hangouts Chat makes it easy for teams to get their work done in one place. Through 1:1 chat and dedicated group conversations, Chat helps teams collaborate easily and efficiently.

Microsoft Office 365

Office 365 brings together helpful tools for the way people work today. Create and share anywhere on any device.

Microsoft Teams

Microsoft Teams gives you a place to create and make decisions together. You can chat, meet, share files, and work with business apps.


Slack is a place where your team comes together to collaborate. Important information can be found by the right people and your tools pipe in information when and where you need it.


Quip combines documents, spreadsheets, chat, and slides into a collaboration platform that integrates with Salesforce.


Zoom unifies cloud video conferencing, simple online meetings, and group messaging into one easy-to-use platform.

Project and task management


Asana is a web-based project management application that helps you work on the go from anywhere. Keep team conversations and tasks in one place rather than searching through emails.


Jira is issue tracking software produced by Atlassian. It offers deep integrations throughout the development and release workflow. Track bugs, issues, and project management functions using one tool.


PivotalTracker is an agile project management tool for developers around the world for real-time collaboration around a shared, prioritized backlog.


Rally is an agile project management tool for teams to collaboratively plan, prioritize, and track work in a synchronized cadence.


Think of Trello as your virtual whiteboard. This flexible tool helps you visualize projects at a high level using boards, lists, and cards.

Product management dictionary
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