A goals chart in Aha! Roadmaps with details drawer.

Set your product strategy

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Craft the perfect product strategy

Show how your product will meet business goals and create a framework for prioritizing product work

Capture your value proposition, go-to-market plans, and more
Define your target user groups and create a plan to serve each one
Build a SWOT to illuminate successes and areas you can improve
Strategic vision in Aha! Roadmaps

Explain the 'why'

Create a vivid picture of where you want to be in the future. That is your vision. Then, capture your business model using strategic planning templates such as Lean Canvas, SWOT, Porter's 5 Forces, Segment Profile, and 10Ps Marketing Matrix. Make better decisions faster — because your team will be aligned and able to maintain clear focus.

Strategic positioning

Set your positioning

Describe where your product or service fits in the market, the problem it solves, and what makes it unique. Distilling your product message to its essence empowers the broader team to articulate that value in a consistent way. This will help inform customers about why your product is the best option to meet their needs — before they even start using it.

A strategic persona example in Aha! Roadmaps

Know your customers

Paint a picture of your customers by creating buyer and user personas. It is only when you deeply understand who you are building for and why that you can serve your customers well. Describe everything about them and link those personas to actual work to keep your buyers and users top of mind.

Competitor profiles in Aha!

Track the competition

Create in-depth profiles of key competitors and publish that information for your team. Capture critical information such as revenue, customers, growth rate, and your own custom fields. Use a threat scorecard to assess your competitors based on product breadth, ability to execute, vision strength, and market awareness. Then, visualize the overall competitive landscape on a matrix to see how you stack up.

A goals chart in Aha! Roadmaps with details drawer.

Set goals

Highlight the business goals you plan on achieving — making each one time-bound and measurable. Implement the OKR framework to align how your team manages objectives and key results. Chart your goals to compare relative value and connect each one to the underlying work to show progress against your strategy.

Identify initiatives

Determine the major workstreams that will help you realize your goals. Initiatives allow you to define the high-level efforts to invest in so you can group work under them. Add budget and revenue projections to your initiatives. This helps you make informed decisions based on investment cost or opportunity amounts. Report on these custom fields and monitor the progress of your initiatives in a meaningful way.