Create digital whiteboards

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Sketch product concepts and plan early-stage work

Bring whiteboarding and roadmapping together — so you can move seamlessly from ideation to structured planning


Capture and refine product concepts in a creative space


Gather input from others with real-time collaboration


Turn thoughts into actionable initiatives, ideas, and features

add annotations to whiteboards with the annotation shape

Start fresh

Whiteboards are ideal for brainstorming new product approaches, mapping out user flows, and so much more. Choose from a library of guided templates to get going fast. Crafted by Aha! product experts, each template comes with expert advice and an inspirational example. Or work from a blank canvas and let your creativity flow.

explore whiteboard

Visualize bold concepts

Explore future opportunities. From conducting a SWOT analysis to scoping out a new business model or visualizing the entire customer journey — get the motivation you need to think through complex problems and come up with innovative solutions. Refine concepts with others to land on the best approach.

Create beautiful designs

Illustrate the desired user experience. Powerful drawing functionality provides everything you need to create diagrams, flowcharts, and wireframes. Need to quickly show a UI update? Add an image — such as a screenshot or mockup — to a whiteboard and use the clip tool to make quick edits.

Expand team spirit

Building lovable software takes cooperation. Shared whiteboards are perfect for bringing folks together — including teammates, partners, and even customers — so you can incorporate the best thinking into the product development process. Host a live brainstorming session or invite others to vote and provide feedback on new concepts.

Convert to features from whiteboard objects

Take action

Move effortlessly from ideation to structured planning. Take any text-based object on a whiteboard and convert it into an initiative, idea, epic, or feature. A link to the new work item shows on the whiteboard shape — making it easy to open and edit the details so you can move forward.

Showcase existing plans

Pull work that is already defined in Aha! Roadmaps onto a whiteboard — moving items around freely as you determine the best approach. Compare the relative importance of features on a 2x2 matrix or use the timeline component to think through release dates. Update the implementation details of the underlying work when you are ready to commit.