![AI writing assistant in a note in Aha! Roadmaps](https://images.ctfassets.net/4zfc07om50my/1Z0vfSHcyK9GjcwYCOfqQ5/d1b5db0751391dcb1371bc211de30a16/img-AhaRoadmaps_-_AI.png?w=750&h=433&q=90&fm=png&bg=transparent)
![AI writing assistant for customer persona in Aha! Roadmaps](https://images.ctfassets.net/4zfc07om50my/6bx5dAVxiU9rtJAHCUCtZ4/1e112a810b704240e93d98d15cdf5d14/Persona_AI_description.png?w=750&h=420&q=90&fm=png&bg=transparent)
Craft customer personas
Distill market research and create customer personas and competitor profiles to share with your team. You already have in-depth knowledge of your market. Use AI to create narrative-driven persona and competitor descriptions that empower your team with the most crucial details. Input your research into the AI assistant and tell it where to focus. Then, watch as it distills your knowledge into easily digestible summaries.
Kick-start your research
Move even faster from feedback to feature definition when you add on Aha! Ideas Advanced. Link related ideas to the feature you are exploring and let AI-powered idea analysis synthesize all the data into one concise note. Get a summary of user feedback, vote count, revenue potential, key use cases, and quotes. With this information in one place, you can quickly identify what users need and decide what to develop.
![AI writing assistant in feature requirement in Aha! Roadmaps](https://images.ctfassets.net/4zfc07om50my/1j8bTS1yhNrOpEkdLx6rOv/a17fede0539c878e46bb726ad50854a6/product_requirement_with_AI.png?w=750&h=420&q=90&fm=png&bg=transparent)