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What is a features roadmap? Best practices for capturing detailed product plans

Last updated: April 2024

A features roadmap is a visual timeline of what the product team is working on and when you will deliver it. It shows a detailed view of the specific functionality or improvements the team is building, along with a time frame for delivery.

Besides capturing the "what" and "when" of the team's work, a features roadmap also gives context around the product plans — including how each feature supports the goals and initiatives, which features will ship with each release, and progress towards completion. Product managers use a features roadmap to communicate the details of the work to the cross-functional product team and broader organization (and sometimes customers, too).

Discover how a features roadmap can help you transform your product plans into action — aligning the team around what you will all do to deliver greater value to your customers. Jump ahead to any section:

A features roadmap laid out on a timeline in Aha! software

With Aha! software, you can build a visual timeline of planned features that communicates what you are doing, why it matters, and when you will deliver it.

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What is a feature?

To better understand a features roadmap, let's first talk about what a feature is. A feature is a specific functionality — such as a capability, component, or performance upgrade — that you deliver to end users. Several features are often grouped under a release which details all the work that needs to happen to ensure a successful launch.

The components of a feature vary depending on what you are building and how your product team manages workflows. But in general, features should include:

  • Strategy: Connect features to the product goals and initiatives they support

  • Description: Outline what the feature will do and which problem(s) it is designed to solve

  • Requirements: Describe capabilities that need to be built to deliver the feature

  • Timing: Define when to expect delivery

  • Ownership: Determine who is responsible for completing the work

Features are the building blocks of your product. They solve pain points, showing customers that you not only listen, but act. Each new feature has the potential to amplify your product’s lovability — adding value for customers and for the business.

Related: A checklist for defining product features

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Benefits of a features roadmap

Using a features roadmap is a dynamic way to stay connected and galvanize action — ensuring each new feature is as lovable as the last. Here are some of the core benefits:

  • Link features to the product goals and initiatives — ensuring you are investing in the work that matters

  • Align the product team around what you are doing, why it matters, and when you will deliver it

  • Clarify timing and priorities between cross-functional teams such as engineering

When everyone understands what you are working towards together, you can all focus on delivering more value to customers and the business.

Editor's note: Although the video below still shows core functionality within Aha! software, some of the interface might be out of date. View our knowledge base for the most updated insights into Aha! software.

Director of Product Marketing Claire George provides an overview of product roadmaps.

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Who is responsible for a features roadmap?

Product managers typically create and update a features roadmap. But this work is a collaborative process. You need to regularly ask for and incorporate input from other cross-functional teams — such as engineering, product marketing, and customer success. This will help you build a robust roadmap that includes realistic delivery dates as well as the actual features that will deliver value to customers.

You are also responsible for keeping your features roadmap current and accurate. Be sure to review and update it regularly — on a weekly cadence at minimum. And share your roadmap often with leadership and cross-functional teams in the organization. Doing this will provide greater clarity and alignment around what you are building together and why it matters.

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How a features roadmap compares to other roadmapping views

There are several types of product roadmaps you can create. For example, some views are useful for showcasing high-level objectives to executives, while others provide a more detailed look into the product team's actual work and timing. Creating different views of your product roadmap allows you to tailor the data to your specific audience — so everyone has the relevant information they need.

Typically, you build a features roadmap after establishing the product strategy and defining releases. This means that you will first create a strategic roadmap (sometimes called an objective-led roadmap) and a release roadmap (or outcome-based roadmap) before drilling into the detailed features.

Let's take a look at some common product roadmapping views:

Strategic roadmap

Communicates the goals and initiatives (large bodies of work) the team is pursuing

Release roadmap

Showcases the main activities the team will complete by release schedule to deliver a new product or functionality to market

Portfolio roadmap

Displays product plans across multiple offerings in a single visual

Features roadmap

Zooms in on what the team is building and when you will deliver it

Technology roadmap

Visualizes strategic IT plans, including updates to infrastructure and technical processes

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What to include on your features roadmap

A features roadmap provides an overview of the activities the product team is working on within a specified period of time — like a week, month, or quarter. Most often, you will view this work within vertical columns that break out features between releases.

At a basic level, you will want to include the following information on your roadmap:

  • Feature name

  • Delivery timing

  • Status (Ready to develop, Quality assurance, Shipped, etc.)

  • Assignee (single person or team)

  • Progress towards completion

If you use a purpose-built tool like Aha! software, you can quickly communicate even more relevant information to your audiences. For example, you can:

  • Link each feature to its corresponding goal and initiative

  • Use filters to sort by workspace, schedule, type, and release

  • Visualize more precise statuses through progress bars that display completion percentages

  • Use external release dates — rounded to a broader time frame — if you do not want to communicate specific launch dates outside the business

Features roadmap templates

If you are looking for a quick template that is easy to access, download free product roadmaps for PowerPoint, Excel, or Word. But beware — manually updating roadmaps in static files can be extremely tedious.

Roadmap templates in Aha! software can make the process much smoother and more fun, too. We offer roadmapping whiteboard templates for early-stage planning. If you have Aha! Roadmaps, elements on a whiteboard can also be converted into real work items when you are ready to implement them.

Get the whiteboard template below — with a free trial.

Features roadmap large


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Building a strong features roadmap imbues the team with a sense of purpose. When everyone can see how their work connects to the broader strategy, it is easier to deliver valuable products that customers love.