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Focus on customer research

Develop deep empathy for your customers and use innovative customer research tools to discover exactly what people think of your product

Poll

Add quantitative insights to reinforce your qualitative research.

Engage

Host online empathy sessions with groups of customers.

Record

Summarize your learnings so you can implement fresh insights.

Manage customer research

Plan customer research, store interview notes, and document product updates — all in one place. Use whiteboards for early-stage ideation and collaboration. Convert whiteboard text into idea records — so valuable concepts become actionable requests.

Get quantitative feedback

Use feedback polls to bring quantitative data into your decision-making. Ask questions and quickly gather input by launching polls right within your ideas portal. Watch the responses appear in real time and analyze the results — all data is saved for future reference.

Make time for empathy

Empathy sessions are like virtual focus groups — making it easy for everyone to participate. Prepare a discussion guide for a specific topic and invite customers who voted or commented on a related idea. Ask questions, launch polls, and share mockups in the chat. Host a multi-day session so people can contribute asynchronously.

Interact with your community

Start an open dialogue with customers about their needs. Enable a community feedback widget in your application so customers can join the ongoing conversation and respond to messages. Find out what users think of a feature you are beta testing or ask for candid suggestions on how to improve the overall user experience.

Savor the insights

Findings from polls, empathy sessions, and in-app community feedback are stored in a collaborative space. Review what customers shared and summarize important findings. You can also star messages from conversation transcripts and convert them into ideas.