Research page details

Focus on customer research

Start a free trial

Develop real empathy for customers

Deeply understand your customers and use innovative customer research tools to discover exactly what people think of your product

Add quantitative insights to reinforce your qualitative research
Host online empathy sessions with groups of customers
Summarize your learnings so you can implement fresh insights
Ideas Notes Template with Whiteboard.png

Manage customer research

Create customer research plans, store interview notes, and document product updates — all in one place. Use whiteboards for early-stage ideation and collaboration. Convert whiteboard text from brainstorms into idea records — so valuable concepts become actionable requests.

Get quantitative feedback

Launch feedback polls in an Aha! ideas portal, directly within your application, or send out a link via email. Ask questions and quickly gather input to bring quantitative data into your decision-making. Watch the responses appear in real time and analyze the results — all data is saved for future reference.

Empathy session with poll

Make time for empathy

Empathy sessions are like virtual focus groups — making it easy for everyone to participate. Prepare a discussion guide for a specific topic and invite customers who voted or commented on a related idea. Ask questions, launch polls, and share mockups in the chat. Host a multi-day session so people can contribute asynchronously.

Interact with your community

Start an open dialogue with customers about their needs. Enable a community feedback widget in your application so customers can join the ongoing conversation and respond to messages. Find out what users think of a feature you are beta testing or ask for candid suggestions on how to improve the overall user experience.

Savor the insights

Findings from polls, empathy sessions, and in-app community feedback are stored in a collaborative space. Review what customers shared and summarize important findings. You can also star messages from conversation transcripts and convert them into ideas.