Manage customer research
Create customer research plans, store interview notes, and document product updates — all in one place. Use whiteboards for early-stage ideation and collaboration. Convert whiteboard text from brainstorms into idea records — so valuable concepts become actionable requests.
Get quantitative feedback
Launch feedback polls in an Aha! ideas portal, directly within your application, or send out a link via email. Ask questions and quickly gather input to bring quantitative data into your decision-making. Watch the responses appear in real time and analyze the results — all data is saved for future reference.
Make time for empathy
Empathy sessions are like virtual focus groups — making it easy for everyone to participate. Prepare a discussion guide for a specific topic and invite customers who voted or commented on a related idea. Ask questions, launch polls, and share mockups in the chat. Host a multi-day session so people can contribute asynchronously.
Interact with your community
Start an open dialogue with customers about their needs. Enable a community feedback widget in your application so customers can join the ongoing conversation and respond to messages. Find out what users think of a feature you are beta testing or ask for candid suggestions on how to improve the overall user experience.
Savor the insights
Findings from polls, empathy sessions, and in-app community feedback are stored in a collaborative space. Review what customers shared and summarize important findings. You can also star messages from conversation transcripts and convert them into ideas.