Complete product management solution
Set strategy, prioritize features, and create beautiful product roadmaps to showcase your plans
Use the world's #1 roadmap software
Everything product managers need to build brilliant roadmapsSet strategy
Whiteboard concepts
Share roadmap progress
Capture ideas
Plan releases
Track product KPIs
Prioritize features
Manage dependencies
Integrate with 30+ tools
Create beautiful roadmaps
Build the perfect roadmap in minutes. Choose the template that best fits your needs, customize the details, and share it with your audience.
Visualize timing for your plans
Communicate changes in real time
Share work with presentations that auto-update
Link work to strategy
Define the goals and initiatives you need to achieve your vision. Then, connect every product feature to your strategy to keep sight of the big picture.
Set your business model and positioning
Capture persona and competitor insights
Tie everything back to your goals
Create a framework for success
Collect product feedback
Crowdsource ideas from customers and employees via a custom-branded portal. Rank ideas based on their value — and promote the best ones directly to your roadmap.
Efficiently review every idea
Analyze feedback trends
Send automatic status updates
Implementing Aha! software has been a sea change for our team. We are now more focused than ever on delivering product value — for our customers and the business.
Jerimiah RuddenSenior manager, product strategy and operations | Genesys
Prioritize what to build
Define features based on the desired user experience. Use the prioritization view to assess the product value each one will deliver and align on what to build next.
Set objective scoring metrics
Capture and refine estimates
Send planned work to engineering
Spark product innovation
Brainstorm concepts on a whiteboard and create compelling documentation, using guided templates to help you shine.
Illustrate concepts on a whiteboard
Quickly draft documents with built-in AI
Collaborate with the team in real time
Coordinate releases
Manage every delivery detail. Adjust the timing and scope of upcoming launches based on the team's capacity — so you can set realistic delivery dates.
Plan major launches using a Gantt chart
Track cross-team dependencies
Get delivery risk alerts
Highlight your success
Report on progress against your roadmap. Enter data once and quickly generate compelling visualizations. Track product KPIs with an interactive dashboard.
Choose from 75+ pre-built product reports
Create lists, pivot tables, and charts
Include more than 200 data fields
Why customers love Aha! Roadmaps
Bring everything together
Set strategy, collect ideas, manage releases, prioritize features, create roadmaps, and report on progress in a centralized system.
Lead with strategy
Connect goals and initiatives to the actual work so you can stay focused on delivering the most customer and business value.
Tailor your work
Customize everything to match how your organization works — including workspace hierarchy, terminology, and workflows.
Drive consistency
Set standards and best practices for core product management activities so everyone follows the same repeatable approach.
Increase visibility
Make your roadmap accessible to leadership, engineering, and other teams — keeping everyone informed about the latest updates.
Get expert help
Our Product Success team has deep knowledge of our software and real-world experience — and is super responsive.
Aha! provides a complete picture across our entire portfolio. We can quickly access product information at any level and see how it ties to the overall strategy.
Michael MorrisDirector of global product management | Experian
Connect with 30+ tools you already use
Seamlessly integrate your ecosystem of tools
Sync with engineering
Seamlessly integrate with Jira, Azure DevOps, and Aha! Develop to collaborate on requirements, communicate changes, and track progress.
Keep work flowing
Connect with tools such as Google Chat or Slack to drive collaboration. Integrate your favorite calendar and file-storage apps for greater productivity.
Centralize product feedback
Send requests from Salesforce and Zendesk directly to Aha! Roadmaps. These integrations are available as an add-on.
Roadmapping resources
Learn how to drive product plans with roadmaps
Roadmapping is the exercise of building your product roadmap. Start by collecting ideas, features, and requirements from a variety of sources: including customers, sales, support, and other internal teams. Then, prioritize ideas and refine the product backlog, weighing each feature against the business and product goals. The last step is capturing this upcoming work on a product roadmap so the entire team can understand what is coming and when.
Roadmap software helps product teams visualize product plans and align everyone around what work must be done (and when) to deliver new functionality to customers. But manually updating and sharing static roadmaps whenever details change is time-consuming and cumbersome. Roadmap software allows teams to quickly build strategic roadmaps, customize them for different audiences, and show the most up-to-date product plans.
Key roadmap components include strategy, features, timing, and dependencies. But the specific components you include will depend on your audience and the roadmap's purpose. For example, a roadmap for executives will likely show high-level strategy and plans, whereas one for engineering will include greater detail about upcoming deliverables — such as milestones, releases, progress, and delivery risks. Knowing your audience will help you determine the right structure and information to include on your product roadmap.
Make sure your roadmap tool makes it easy to set your product strategy and share how you will achieve it. Look for software that helps you align the team around your goals, capture ideas, prioritize what to build next, build visual roadmaps for unique audiences, and report on progress. You will likely want to choose a tool that also integrates with your development software so you can send over prioritized work and track progress in real time.