Successful ideation involves collecting, curating, and promoting ideas into features. This ensures that key feedback and requests are seamlessly integrated into your product planning and development processes. It also allows you to confirm which ideas will add value to customers and the business.
The most effective method is to score ideas based on projected maximum value for both parties. The scoring mechanism for ideas should be meaningful and measurable, but high level enough so the team does not waste time evaluating ideas that will never get implemented. We recommend creating a scorecard to allow the team to quickly rank ideas as they come in.
For example, when we are capturing ideas, we evaluate them on two axes: impact and effort. This provides us with a simple, straightforward way to easily rank ideas as they are submitted. Other values that might be useful include sales or thought leadership -- but no matter which values you choose, they should always roll up to high-level impact.
Are you sitting on several submitted ideas? Here’s a quick checklist to manage idea scoring: