Introduction to Product Management Templates

Analyzing market conditions, building strategic product roadmaps, and defining features are just a few examples of the important work that a product manager does. You want to ensure that everyone in your organization understands where the product is heading and why. However, keeping these artifacts up to date also means that you spend countless hours creating spreadsheets and presentations to help colleagues understand and implement your strategy.

This library of product management templates will make your life a little bit easier. To get the most out of these tools, read the guidance first to understand why and how each one is used. When you find the template that meets your needs, click the download link to start using it immediately.

Here are a few of the templates you will find in this section of the product management guide, presented in alphabetical order:

Business plan templates

Business plans are important decision-making tools. You can provide teammates with clarity on all aspects of your business model — such as your marketing strategy, customer challenges, ideal buyer profile, and product value. These editable business plan templates allow you to analyze the different business and market factors that impact your product plans.

Competitor analysis templates

A competitor analysis helps you identify alternative ways that your target customers can solve their problems. After completing the analysis, you should understand the market landscape and have evaluated other vendors' strategies. These free competitor analysis templates give you the tools to analyze and present how other companies are trying to provide value to your prospective buyers.

Gantt chart templates

A Gantt chart is a useful tool for planning date-driven work. You can schedule tasks in the order they need to be completed and track progress against time. These Gantt chart templates make it easy to visualize what has to be done and when, so you can communicate the plan to your team and deliver projects on time.

Feature or user story templates

User story comes from agile development — it is a term that describes a product feature from the perspective of the end user. User stories tend to be defined early in the product development process. The description is usually succinct. Whether your team practices SAFe® or organizes stories thematically, there are a variety of feature and user story templates that can help.

Product requirements templates

A product requirements document (PRD) defines the value and purpose of a product or feature. While most people associate PRDs with waterfall development, basic requirements have a place in other methodologies as well. You do not need to write lengthy documents — these requirements templates were designed to capture only the most essential details to move the team forward.

Product roadmap templates

A roadmap is a plan for how your product is going to meet a set of business objectives. Where is your product headed and what work is required to get there? These product roadmap templates make it easy to visualize the direction of your product and show progress to internal teams and external stakeholders.

SWOT analysis templates

SWOT is an acronym representing strengths, weaknesses, opportunities, and threats. A SWOT analysis helps you identify what your product is doing well, where it can improve, and how it fits in the competitive landscape. These visual SWOT templates help everyone understand the current state of your product as well as its place in the market.

More than product management templates

These free strategy templates make it easier for you to share your market, customer, and product insights. If you are ready for something more than static spreadsheets and presentations, we encourage you to give Aha! a try. Our free 30-day trial includes hundreds of interactive strategy and roadmap templates.

Whether you choose to use Aha! or not, we are passionate about giving you the product management tools you need to do your job.


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