Brainstorming session

Free up the team's creativity on a virtual whiteboard

The most effective product teams are deeply curious. Whether you are defining strategic goals and initiatives or working through a customer problem, you see every challenge as an opportunity to deliver value. Use the brainstorming template to collect and build on new ideas — then move forward with the best ones.

Capture ideas freely

A great idea is a great idea — no matter where it comes from. Work together to generate fresh ideas in a live or asynchronous brainstorming session. Assign colorful text or sticky notes to organize ideas however you like — by topic, target persona, or idea submitter. Tapping into the wonder of "what if" may be just what the team needs to push beyond your typical approaches.

Engage meaningfully

Group ideas by theme to get a full picture of the team's contributions. The template's simple layout makes it easy to arrange information exactly the way you want. Discuss the value of ideas based on your product strategy and add comments. Then share your support of the strongest ideas by adding emoji reactions.

Promote ideas with confidence

The more you flex your creativity and think critically about the problems you are solving, the faster you can move plans forward. When you know an idea is aligned with your strategic direction, easily convert it into an idea or feature in Aha! Roadmaps and align on next steps. This is the ultimate benefit of a brainstorming session gone well.