Define the whys, whens, and whats

Roadmapping comes first. Build what matters second.

Purpose-built for product teams

​Aha! is the one tool you need to set strategy and build roadmaps. It is what you have always wanted — replacing the various spreadsheets and documents scattered everywhere. End the chaos and start collaborating across teams in one shared, always-on workspace.

Product Management Tools

Your product team needs a better way to work

No matter what type of product team you work with, Aha! is the tool for driving product strategy, sharing your roadmap, and detailing features and user stories. We call this the why, when, and what of roadmapping. Engineering teams are responsible for how features get developed.


We know that you are doing your best to explain where the product is headed, highlight the business value, and lead your product team. We also know that engineering teams can be demanding. They want to understand your vision for the product and they require detailed features and user stories to efficiently build what customers want. The reality is that it’s not easy with the product management tools you have.

Collaborate with your engineering team

While many engineering teams have a bug tracking system to manage their work, others do not. Aha! works in both environments but is fundamentally designed for you — the product manager. We integrate directly with bug systems like Jira, allowing you to set strategy, releases, and features in Aha! and send them to Jira to be worked on. As engineers work and update Jira, Aha! is automatically updated and you can always easily check what's happening without having to navigate to another tool.

Aha! is the world's #1 roadmap software
The world's #1 roadmap software