You need to set clear objectives to achieve greatness. So start by adding your goals and initiatives to link a “red thread of strategy” through your plan to the actual marketing activities.
Goals should drive everything you do. Set objectives so you can prioritize your work.
Create detailed buyer personas and put a face to your ideal customers.
Build in-depth profiles of your competitors and assess their strengths and weaknesses.
Detail for the team your messaging framework and what makes your product unique. This ensures that no matter the program or campaign — your message will always be on point.
Build visual plans
Say goodbye to chaos by creating visual plans. Quickly build beautiful calendars to show exactly what will be delivered and when. Publish your plans as an image, PDF, or secure web presentation.
See all your marketing activities in one place. Detail what needs to be done, add custom workflows to streamline approvals, and prioritize upcoming work.
Set targets and report on the impact of your work. Stay on budget, analyze campaign performance, and clearly see which activities are contributing to your customer acquisition goals.