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Guide for product managers

Expert advice for building lovable products

10Ps marketing matrix
10Ps marketing matrix

Define the essential elements of your go-to-market strategy.

2x2 prioritization matrix
2x2 prioritization matrix

Evaluate options based on value and effort to identify what to work on next.

Business model
Business model

Explore foundational questions about your business and refine your product strategy.

Customer journey map
Customer journey map

Sketch the entire customer journey and build more lovable experiences

Lean canvas
Lean canvas

Build an actionable business model with a template designed for entrepreneurs and startups.

Porter's 5 forces
Porter's 5 forces

Analyze five factors that shape the competitive landscape so you can better plan for the future.

Segment profile
Segment profile

Capture the characteristics, growth opportunity, and likelihood of success for each market segment

Strategic roadmap
Strategic roadmap

Visualize high-level initiatives to communicate your product direction, key investment areas, and timelines for major bodies of work.

SWOT analysis
SWOT analysis

Identify internal and external factors that could impact the success of your business or product

The product expert's notebook

Showcase your best thinking with Aha! Create. Access guided templates to craft beautiful notes and whiteboards. Spark creativity together.

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