Guide for product managers

Define the essential elements of your go-to-market strategy

Evaluate options based on value and effort to identify what to work on next

Identify the root cause of a problem or challenge

Explore foundational questions about your business and refine your product strategy

Sketch the entire customer journey and build more lovable experiences

Record key decisions to provide transparency and insights into your decision-making process

Make decisions, solve problems, and predict outcomes

Determine whether a software solution fits the needs of your organization

Find the gaps between where your product is now and where you want it to be

Build an actionable business model with a template designed for entrepreneurs and startups

Plan how you will reach your target market

Set objectives and key results and measure your progress towards them

Identify potential opportunities for new products, features, or improvements

Analyze five factors that shape the competitive landscape so you can better plan for the future

Determine the right pricing for your product or service

Craft product pricing for multiple plans or tiers

Refine your pricing strategy and understand the value that you offer

Articulate the key benefits of your product and the problem it solves

Set your vision for where you want your company or product to be in the future

Capture the characteristics, growth opportunity, and likelihood of success for each market segment

Use SMART goals to establish objectives for your product or team

Visualize high-level initiatives to communicate your product direction and timelines for major bodies of work

Illustrate your strategic goals and steps needed for success

Identify internal and external factors that could impact the success of your business or product

Communicate your product's unique benefits and value to customers

Summarize your product vision, mission, objectives, strategies, and tactics

Work backwards to determine the steps needed to achieve your goal