Guide for product managers

Define the essential elements of your go-to-market strategy.

Evaluate options based on value and effort to identify what to work on next.

Explore foundational questions about your business and refine your product strategy.

Sketch the entire customer journey and build more lovable experiences

Build an actionable business model with a template designed for entrepreneurs and startups.

Analyze five factors that shape the competitive landscape so you can better plan for the future.

Capture the characteristics, growth opportunity, and likelihood of success for each market segment

Visualize high-level initiatives to communicate your product direction, key investment areas, and timelines for major bodies of work.

Identify internal and external factors that could impact the success of your business or product