Craft winning marketing plans
Define bold marketing strategy to attract, retain, and grow your customer base
Unite the team around your strategy
Brilliant marketing is the result of many things — clear strategy, bold creativity, and true collaboration. Channel yours into an integrated marketing roadmap in Aha! Roadmaps. You can set high-level marketing goals, plan campaigns and launches, and report on results all in one tool. From strategy through to everyday tasks, the entire team has visibility into what you are working towards and why it matters.
Get aligned on launch details
Plan how you will deliver launch messaging and marketing materials that resonate with customers. Use built-in templates to articulate your value proposition and dig deep into customer personas. With Aha! Roadmaps, marketing and product management can collaborate side by side in the same system to coordinate all the cross-functional activities required to launch a new product or feature. Use a Gantt chart or a calendar view to stay on the same page as release plans evolve and key dates approach.
Manage deliverables in one place
Does leadership want to see the creative brief for a new program? Did your teammate ask for new email copy? Tracking down marketing materials can feel like a scavenger hunt. Aha! Roadmaps brings the team, tasks, and assets all together. Brainstorm creative with interactive whiteboards, collaborate with the robust text editor, and showcase plans in a stunning presentation. Then get your deliverables ready for launch with a streamlined approval process.
Calibrate your next project
Report on results right within Aha! Roadmaps. Analyze your marketing data using highly customizable list reports, pivot tables, and charts. Monitor team KPIs in a shared reporting dashboard. Shifts in progress towards your goals can help prompt changes — adjusting plans, removing unproductive efforts, and experimenting with new activities. Plus, get a big-picture view of team efficiency to help spot bottlenecks and identify ways to improve workflows.
Aha! provides everything our marketing team needs to plan and manage product launches, campaigns, and programs. Simply put — if it is not in Aha! then it is not happening.Josh Byrd
Vice President of Marketing, Juvare
Everything you need to market effectively
Why marketing teams love Aha! Roadmaps
Put goals first
Capture what you want to achieve by defining marketing goals. Then bring the team together to plan the best path forward to engage your audience and drive the results you need.
Tell your story
Craft compelling copy right in the Aha! text editor. Add headers, create tables, embed images, and highlight important ideas with rich formatting options. Collaborate alongside teammates with real-time editing.
Develop on-point creative
Utilize whiteboards, notes, and creative briefs to illustrate your campaign vision for the team. Link your buyer personas to every asset so you never lose sight of the target audience.
Boost cross-functional collaboration
Navigate complex timelines
Analyze marketing ROI
Quickly analyze all of your marketing data in Aha! Roadmaps and demonstrate how your team drives business growth. Choose from dozens of example reports or build your own.
Showcase campaign results
Show off your achievements with Aha! Roadmaps presentations. Add branded slide themes, incorporate interactive roadmap views, and make it all shareable in a secure webpage — then get your audience buzzing.