Customer researcher with labtop

Customer research

Understand your customers

Use our customer research software to engage with customers and learn what they need

Connect in new ways

Customer research is foundational to product success. Once you have clarity about what your customers need, you can find innovative ways to solve their problems. Use ideas portals to capture feedback, then deeply engage with your users in new ways. Define your research plan and choose from a variety of methods to gather qualitative and quantitative data. Summarize learnings in a shared space so everyone can benefit. Seamlessly incorporate feedback into your strategic planning process when you use Aha! Roadmaps and Aha! Ideas Advanced together.

Reinvigorate customer research

Build customer empathy

Customers often tell you what they need. But the "why" can be harder to discern. You need to learn who your users are, the problems they are trying to solve, and what they actually want. Bring customers together for an online focus group so you can engage in conversation. Launch feedback polls in your ideas portal to proactively ask questions and gather input. These insights help you develop rapport with your customers and put their needs at the center of every decision.

Host an empathy session

Improve the user experience

Find out what customers think while they are actually using your product. Start an open dialogue with your users about a specific feature or area of your application. Your community can interact with you and one another to discuss their needs, share experiences, and suggest potential enhancements. This feedback approach is perfect for gathering insights during beta testing or after a launch — so you can iteratively improve the functionality.

Collect in-app feedback

We are now far more empathetic to our customers' needs. Aha! helps us crystalize what their pain points actually are rather than hypothesizing what we think they want.

Shri Iyer

Vice president of product management, SimpleLegal

Ready to get started?

Use Aha! Roadmaps with Aha! Ideas Advanced for a complete product management solution that includes innovative new customer research methods

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Top capabilities for customer research

Document customer research

Capture research plans, interview notes, and everything you learn in a central place. Share everything internally to keep customer needs top of mind.

Segment feedback

Create segments to identify similar groups of customers and analyze the most-requested ideas across each group to inform prioritization decisions.

Schedule conversations

Invite people who voted or commented on an idea to a live empathy session so you can explore a shared need from multiple points of view.

Conduct feedback polls

Launch a poll in your ideas portal to get instant feedback on what customers care about and which design option resonates the most.

Get immediate insights

Use in-app feedback widgets to collect ideas and start a chat-based conversation while customers are using your product.

Analyze what you learn

Reference transcripts from feedback sessions. Highlight the most insightful comments, summarize findings, and turn feedback into ideas.

Put customers first

Embed customer-centric thinking in your product development process when you use Aha! Ideas and Aha! Roadmaps together.

Customer success stories

Best practices to help you with customer research