Focus on customer goals
Gain a deep understanding of what users need to accomplish and why
Facilitate communication
Diagram the ideal user flow to foster collaboration and decision-making
Increase customer delight
Create intuitive user experiences that help your customers accomplish key tasks
Clarify the customer journey
Start by establishing a clear goal for the new user experience, ensuring it addresses a specific problem or need. Conduct research to understand your target users' motivations and pain points. Then, identify where the new user flow fits in the overall customer journey based on the main tasks users need to complete.
