Analyze videos and transcripts
Uncover valuable learnings from customer interviews
Save every conversation
Record every customer interview — so you can easily refer back to the discussion later. Store all of your videos, transcripts, and notes in a central location, grouping them by study to compare findings. This makes qualitative research data readily accessible, ensuring that the entire team benefits from hearing the voice of the customer.
Turn raw feedback into insights
Quickly surface important findings. Analyze transcripts in seconds using AI to summarize key takeaways, derive customer sentiment, and highlight valuable learnings. Pull out compelling quotes and tag answers to questions — without having to spend hours reviewing lengthy interview notes.
Reveal deeper meaning
Rewatch video recordings to see facial expressions and hear tone of voice. This brings out more than the transcript alone — helping you gauge the emotion behind the conversation. Capture these observations in your interview report to provide additional context around what your customers truly care about.
Identify common needs
Get the most out of user feedback. Synthesize findings across multiple interviews to spot patterns and themes. (AI can help you distill the most useful discoveries.) Then, share your learnings with the team. Generate reports and tie insights directly to the product roadmap . This keeps everyone laser-focused on delivering functionality that provides real value for customers.
Top capabilities for analyzing videos and transcripts
Create a research repository | Store all your studies, interviews, and research docs in one place to ensure learnings stay readily available | |
Upload unlimited interviews | Integrate with Zoom and Microsoft Teams to quickly bring your interview transcripts together for easy access | |
Analyze feedback with AI | Use the AI assistant to gauge sentiment and identify valuable insights across multiple interviews | |
Tag the transcript | Highlight key learnings, quotes, and answers directly in interview transcripts to mark key moments | |
Link insights to the roadmap | Connect learnings to initiatives, ideas, and features to drive evidence-based decisions | |
Ready to get started?
Try Aha! Discovery now as a standalone tool to manage interviews or as a seamlessly integrated part of Aha! Roadmaps to connect customer research to your roadmap. Our product experts — who are all former product managers — would love to show you the possibilities.
