Centralize transcripts
Record customer interviews using your preferred meeting service (like Zoom, Microsoft Teams, or Google Meet). This enables you to capture every word of the conversation — without having to take notes. Then, upload your videos and transcripts directly to Aha! Discovery to keep all your research data in one place.
Generate a summary
Analyze an entire transcript in seconds. Use the built-in AI assistant to provide a concise summary of what you learned and capture the sentiment of the conversation. Pull out the most salient points about what was positive, neutral, or negative — to get to the essence of what end users really feel about your product.
Highlight key findings
Identify notable learnings, quotes, and answers that represent the voice of the customer. Let the AI assistant make thoughtful suggestions for you, or add your own. Click on a highlight to jump straight to that section of the transcript. Rewatch the conversation using video time stamps to quickly navigate to specific parts of the recording.
Use learnings as evidence
Back up your product recommendations with customer validation. Convert snippets from transcripts into new Aha! records — like ideas, features, or initiatives — or link them to existing ones. Tying customer feedback to your roadmap keeps end users' needs top of mind as you prioritize what to build.
Share insights reports
View the responses to your pre-defined interview questions in one view. Then, create a shareable insights report to quickly analyze the main takeaways. Bring it all together at the study level — comparing findings across interviews to spot themes. Connect insights reports directly to your roadmap so the entire team can understand the research behind the work.
