Create an interview repository
Bring all your video recordings, transcripts, notes, and other customer research documents together in one place. This gives the team access to a wealth of customer knowledge that it can draw on at any time to validate product decisions. Group interviews by study to keep everything organized and quickly search, sort, or filter to find the insights you need.
Set up new interviews
Streamline how you plan and manage customer meetings. Set the type of interview — such as competitive understanding, feature prioritization, or win-loss analysis — and choose the mode (e.g., focus group, in person, or video). Then, identify the right people to engage with and schedule time to talk. Track the status of interviews in one view to keep your product discovery efforts on track.
Have meaningful conversations
Use an interview script to ask the right questions, keep the conversation focused, and secure helpful insights. Eliminate the need to take notes by recording the entire conversation via your meeting service application. Manually upload the video and transcript after the meeting — or integrate with Zoom or Microsoft Teams to automate the entire process.
Reveal customer sentiment
Get to the essence of what you learned in minutes — not hours. Use the AI assistant to analyze your interview transcripts. It instantly summarizes the conversation, uncovers the overall sentiment, and identifies answers, quotes, and more. Then, generate an interview report to share your findings with the team so everyone can deeply understand your customers.
Make customer-centric decisions
Bring the voice of the customer to life to validate your plans. Use Aha! Discovery with Aha! Roadmaps so you can link insights directly to product initiatives, ideas, and features. This helps everyone on the team feel more connected to your users as you plan, build, and deliver exceptional experiences.
