Create personas
Clarify who you are building for and what really matters to them
Define your ideal customers
Create personas as a core part of your product strategy. Identify the different types of customers who buy and use your product. Then, craft fictional profiles following a standard template for consistency — ensuring you capture the most valuable details about each persona. This also makes everything easier to absorb when you share the details internally.
Research your customers
Make your personas as real as possible. Collect demographic information about each group — like job title, industry, and experience level. Interview end users to understand their motivations and needs. And review product usage data to identify common behaviors. This helps you paint a complete picture of who your customers are and develop a strong sense of empathy.
Create detailed profiles
Draft your personas on a whiteboard and share it with the team to gather feedback. Then, build more formal customer profiles alongside the rest of your product plans. Give your personas a human face — adding a name, image, and customer quote — and use the AI assistant to quickly summarize what you learned about their goals, challenges, likes, and dislikes.
Link personas to product work
Keep your customers at the center of everything you do. Use your personas to define product positioning and messaging that resonates with your target audience. And connect each initiative and feature directly to a persona to keep the team focused on who the new functionality is actually for. This helps you deliver greater customer value.
Top capabilities for creating personas
Use standard templates | Define personas using customizable templates to capture your ideal customers | |
Build customer profiles | Use whiteboards to draft personas and quickly gather feedback from the team | |
Refine the details | Summarize the common traits for each persona with AI and add an image and quote | |
Share with the team | Publish personas on a shared webpage and include them in roadmaps presentations | |
Link to product work | Connect personas to initiatives and features to clarify who the functionality is for | |
Ready to get started?
See how Aha! helps teams build lovable software. Try Aha! Roadmaps now or let our product experts — who are all former product managers — show you the possibilities.
