Identify feedback themes
Group related ideas to get a broad view of end users' needs
Understand feedback trends
Make sense of the feedback in your ideas portal. Create themes when you notice patterns based on known customer problems you want to track or spot emerging trends. (Use AI to uncover potential themes and suggest related ideas.) This makes it easy to see how individual requests fit into the broader picture of user pain points and preferences.
Track key themes
See which customer challenges have the most demand. Monitor the total number of ideas, votes, and organizations associated with each theme. And integrate with Salesforce to assess potential revenue opportunities. Evaluating feedback at scale in this way makes it clear which product initiatives to invest in to create the most value.
Prioritize with purpose
Decide which product enhancements to tackle first. Rank the ideas related to each theme in priority order. Then, promote the top ones directly to features on your roadmap. Conduct customer interviews to gain a deeper understanding of what users truly want from new functionality. Use these valuable insights to weigh options and inform prioritization decisions.
Increase customer satisfaction
Show how customer input influences your roadmap. Connect themes directly to initiatives so leadership and other stakeholders can see the feedback data behind your recommendations. Keep track of ideas shipped by theme to highlight what you have done recently to address user needs.
Top capabilities for identifying feedback themes
Collect user input | Gather feedback with an ideas portal or via integrations with tools like Salesforce and Zendesk | |
Group related ideas | Create themes and add relevant ideas that reflect a shared problem or opportunity | |
Explore with AI | Use AI exploration to analyze a large volume of feedback and suggest emerging themes | |
Rank ideas by theme | Create a prioritized list to rank ideas by theme based on customer and business value | |
Connect to your roadmap | Promote the best ideas to your roadmap to channel customer needs directly into product plans | |
Ready to get started?
Try Aha! Ideas now as a standalone tool or as a seamlessly integrated part of Aha! Roadmaps. Our product experts — who are all former product managers — would love to show you the possibilities.
