Research competitors
Identify who you are up against in the market landscape
Analyze the competition
Ensure your product is the best solution in the market. Run a competitive analysis to see who is vying for the same customers — including direct and indirect alternatives. Research competitor websites, read reviews, and try alternate offerings to understand how your product compares. Use these insights to sharpen your product strategy so you can deliver greater value to customers.
Organize your findings
Capture what you learn in a whiteboard or document. (Pre-built templates provide a format that is easy to update.) Establish a list of competitors, noting key details about their missions, pricing, features, strengths, weaknesses, and differentiators. Collaborate with the broader team — including marketing and sales — to gather more perspectives on the market landscape.
Create competitor profiles
Track competitor information alongside your roadmap plans. Use the AI assistant to quickly distill the main points from your research. And create a threat scorecard to rank your top competition. Use the intelligence you gain to refine your strategic planning model as you assess market conditions and determine how best to approach opportunities and threats.
Galvanize the team
Bring your competitive spirit to win in market. Link competitor profiles directly to initiatives and features to inform what to build next. And share information in your presentations and internal intranet to equip colleagues to be successful. From delivering messaging that resonates to answering customer questions, ensure the value of your product shines through at every touchpoint.
Top capabilities for researching competitors
Use research templates | Perform a competitive analysis to assess alternative solutions (and a SWOT analysis for your own) | |
Build competitor profiles | Craft competitor overviews so the team understands what you are up against | |
Assess the threat level | Create competitor scorecards to spot the top threats to your business | |
Chart the landscape | Map out your competitors to visualize where you stand in the market | |
Link to product work | Connect competitor profiles to initiatives and features to differentiate what you build | |
Ready to get started?
See how Aha! helps teams build lovable software. Try Aha! Roadmaps now or let our product experts — who are all former product managers — show you the possibilities.
