Capture

Run feedback polls

Gather quantitative data to clarify what your community needs

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Seek input proactively

Poll your customers to ask what they think about specific topics

Collect responses

Engage a wide pool of end users to gather actionable insights

Decide with data

Use hard numbers to inform what features or improvements to prioritize

Get quick validation

Augment your customer research with measurable data. Use feedback polls to vet assumptions, test new designs, and gauge the usefulness of new features. Or run customer satisfaction polls to uncover opportunities to improve your product. Use the insights you glean to guide decisions at different stages of the product development process.

Craft the perfect poll

Define what you want to learn and how you will use the results. Then, compose a specific question and select the best answer format — like number scales, star ratings, or multiple choice. Give customers the option to choose one or multiple answers and capture open-ended responses for additional context. Attach an image to get early feedback on designs.

Engage your community

Make it easy for as many customers as possible to respond. Launch polls in your ideas portal and email a link to anyone who voted on related ideas. Publish polls directly in your application — so you can gather responses while people actively use your product. This enables you to hear from a wider cross-section of users and increases your sample size.

Dig into the data

Monitor results as they come in. Compare responses to understand user reactions and needs. Segment your poll data by customer type, account size, or region for deeper analysis. Then, link your learnings directly to roadmap items — like initiatives, features, and ideas — to inform next steps.

Stay on the pulse

Use quantitative and qualitative customer feedback in concert. This ensures you make decisions based on what large groups of users want — not just the vocal ones you hear from in interviews, account check-ins, and support calls. Create a customer satisfaction dashboard to track sentiment changes over time and prioritize improvements that increase user happiness.

Top capabilities for managing internal service requests

Set up ideas portals	Create custom-branded portals to provide users a central place to share product feedback
Poll customers	Publish a feedback poll and share the link to gather customer input on new or upcoming features
Create a dashboard	Add poll results to a dashboard and segment data to understand the best way to delight customers
Organize research	Keep polls, related ideas, and studies easily accessible on any feature's Research tab
Go from idea to action	Link poll learnings directly to items on your roadmap, including initiatives, features, and ideas

Ready to get started?

Try Aha! Ideas now as a standalone tool or as a seamlessly integrated part of Aha! Roadmaps. Our product experts — who are all former product managers — would love to show you the possibilities.

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