How Aha! helped drive our digital transformation strategy
Vice President, Innovation
We had a problem
Our company is investing in an enterprise-wide digital transformation strategy to drive innovation. Initiatives include applying new technology to automate business processes and leverage enterprise analytics. Previously, we captured transformation ideas and initiatives in a spreadsheet. This created a long and unwieldy list to manage. It was difficult to assess options and prioritize the ones with the highest business value.
It was also hard to track the progress of each initiative as well as the overall transformation effort. Executives were frustrated with the lack of visibility. They were also concerned that initiatives were not moving forward quickly enough. We needed an efficient way to roadmap our transformation strategy, manage initiatives, and communicate status.
Aha! as a solution
Aha! gives us one place to manage our enterprise transformation strategy. We can capture our thought process, set metric-based goals to measure our progress, and define our roadmap in the same tool.
We use Aha! to define and score all of our transformation initiatives in a consistent way. Each opportunity is assessed based on revenue generation, cost reduction, effort, and customer/employee delight. The steering committee for enterprise transformation can then more easily evaluate the overall business value and decide where we should focus.
Aha! provides a single place to manage our digital transformation. The ability to tie the high-level vision with the actual work and track progress in real time is critical to operational efficiency.
We use the two-way integration between Aha! and Asana to assign work across multiple teams so that transformation-related tasks are included in their daily workflow. Now that data is in sync across teams, we can track progress in Aha! in an aggregated way.
Life is good
Aha! helped us implement our transformation effectively and efficiently. Our entire organization is now aligned with the overall strategy. We can also measure progress in Aha! and see the achievements of our various teams. Aha! is the perfect application to manage our digital transformation. It provides the visibility, collaboration, and tracking capabilities that are necessary to change how a large enterprise executes strategic initiatives.
We can now engage our employees more effectively. The Aha! ideas portal is a great way to capture suggestions and feedback. This gives everyone a voice and drives innovation — so we can advance our organization together.
Executives are thrilled with the visibility that Aha! provides. They no longer wait for the monthly status meeting — they can check Aha! for the latest updates in real time.
Experian gained visibility across their entire portfolio, better visualizing and planning what needed to be done.
LinkedIn achieved complete product visibility, solving a problematic product feedback loop.
AAA created a sustainable, transformative customer experience by using Aha! to align around initiatives.