Launch brilliant products
Coordinate cross-functional activities to bring lovable customer experiences to market.
Set your marketing strategy
Define your method for delivering new experiences that truly drive business growth. Capture your marketing strategy in Aha! Roadmaps — including product positioning, buyer personas, pricing, and distribution channels. These are the cornerstones to effectively communicating the value of your offering to your audience.
Detail a go-to-market plan
Successful launches often require product, marketing, sales, support, engineering, and IT to deliver a Complete Product Experience to your customers. Use Aha! Roadmaps to bring the entire team together and establish a repeatable go-to-market process. Create a calendar to communicate timing and build a launch checklist to make sure nothing gets missed. Visualize deliverables, dates, and dependencies on a Gantt chart and track real-time progress with dashboards.
Launch with confidence
Prepare your organization for the big day by setting milestones, such as feature completion, sales training, and internal announcements. Once the new functionality is live, the next step is to inform your customers. Automatically notify anyone who voted for a related request in your ideas portal and use custom portal pages in Aha! Ideas to publish roadmaps and release notes. Gather qualitative and quantitative feedback from users to analyze value and identify future improvements.
We use the Gantt chart to coordinate launch activities with product marketing. With five products releasing major updates at the same time every six months, there are a lot of details to manage. Aha! Roadmaps helps us stay on top of who needs to do what and when — so we can meet our launch dates.Peter Fisher
Product Director Financial Services, BAE Systems
Everything you need for a chaos-free launch
Top capabilities for optimizing your go-to-market approach
Set a bold vision
Create a vision of where you want to be in the future. Use carefully-crafted templates to articulate your value proposition, positioning, and business model.
Analyze the market
Profile your key competitors. Then visualize the overall market landscape to see how you stack up. Personas help you visualize who your buyers are so you can drive customer value.
Define business goals
Establish clear objectives with measurable results. Tie business goals to initiatives — so everyone on the product development team knows what they need to accomplish and the timeframe.
Link initiatives to work
Create a unified plan for accomplishing your initiatives. Define releases and prioritize epics and features that best support your strategy and connect everything together.
Set budgets and track ROI
Manage your strategic investments. Estimate revenue, costs, and projected business value so you can make better-informed decisions and measure impact in a meaningful way.
Create a strategic roadmap
Communicate your product strategy. Build a visual timeline that highlights critical business milestones, deliverables, and dependencies.
Track key results
Automatically calculate progress based on the percentage of work completed. Build product reports and create a shared dashboard to monitor real-time progress.