Define the whys, whens, and whats

Roadmapping comes first, build what matters second

Aha! is the one product management tool you need to lead product with conviction and be happy doing it. If you are like most product managers, Aha! is what you have always wanted to replace the Word, Google, Excel, Dropbox, and PPT docs that are scattered all over your hard drive and the cloud.

Product Management Tools

How does your product team work?

No matter what type of product team you work with, Aha! is the tool for driving product strategy, sharing your roadmap, and detailing features and user stories. We call this the why, when, and what of roadmapping. Engineering teams are responsible for how features get developed.


We know that you are doing your best to explain where the product is headed, highlight the business value, and lead your product team. We also know that engineering teams can be demanding. They want to understand your vision for the product and they require detailed features and user stories to efficiently build what customers want. The reality is that it’s not easy with the product management tools you have.

How does your engineering team work?

While many engineering teams have a bug tracking system to manage their work, others do not. Aha! works in both environments but is fundamentally designed for you — the product manager. We integrate directly with bug systems like Jira, allowing you to set strategy, releases, and features in Aha! and send them to Jira to be worked on. As engineers work and update Jira, Aha! is automatically updated and you can always easily check what's happening without having to navigate to another tool.

Get Your Mojo Back with Aha! Product Management Software

Roadmap software to manage your products.
Finally, connect strategy to execution.