Plan winning marketing programs
Put goals first, develop buyer personas, launch and measure the results of your campaigns
Unite the team around your strategy
Marketing drives customer engagement and growth. Brilliant marketing is a trifecta of strategy, creativity, and tactics. Channel yours into an integrated marketing roadmap that aligns the entire team — so you can consistently reach the right customers with the right message at the right time.
Aha! provides everything our marketing team needs to plan and manage product launches, campaigns, and programs. Simply put — if it is not in Aha! then it is not happening.Josh Byrd
VP of Marketing Juvare
Plan for breakthrough creative
Did your co-worker ask for a launch timeline? Or did they want to know how the campaign relates to company goals? Tracking down all the pieces when you are working on a complex campaign can feel like a scavenger hunt.
Cut through the slew of tasks and requests so you can shine a spotlight on your go-to-market plans. Set your marketing strategy, prioritize the most impactful programs, and report on the results in a purpose-built workspace.
Why marketing teams love Aha!
Put goals first
Bring strategy and creativity together. Put goals first and craft positioning. Then bring the team together to focus all those brilliant ideas on the best way to engage your audience and drive results.
Develop on-point creative
Collaborate on creative briefs to inform program planning and implementation. Create buyer personas and link them to your activities so you never lose sight of your target audience.
Navigate complex dependencies
Manage key dates in a drag-and-drop marketing calendar. Big launch ahead? Create a Gantt chart to visualize cross-channel campaigns and show how related activities affect timing.
Standardize routine processes, set due date notifications, and track progress. Streamline approvals so you can deliver high-quality work — fast.
Show your impact
Quickly analyze all of your marketing data in Aha! and clearly see how your programs and campaigns are driving business growth. Choose from dozens of example reports or build your own.
Juarve brought a new level of visibility into their marketing work by tracking all of the cross-teams tasks and projects in a single location.
UST Global used Aha! to manage a complex portfolio —helping to bring critical digital transformations to customers.
CCG Analytics defined strategic initiatives in Aha! to bring the entire product and development team together.
Lush planned, managed, and reported on progress using vision building, goal setting, and project definitions in Aha!