Marketing roadmap

Marketing roadmaps

Plan winning programs and campaigns

Put goals first, prioritize marketing activities, and show your impact

Unite the team around your strategy

Marketing drives customer engagement and growth. Brilliant marketing is a trifecta of strategy, creativity, and tactics. Channel yours into an integrated marketing roadmap that aligns the entire team — so you can consistently reach the right customers with the right message at the right time.

Aha! provides everything our marketing team needs to plan and manage product launches, campaigns, and programs. Simply put — if it is not in Aha! then it is not happening.

Josh Byrd

VP of Marketing Juvare

Plan for breakthrough creative

Did your co-worker ask for a launch timeline? Or did they want to know how the campaign relates to company goals? Tracking down all the pieces when you are working on a complex campaign can feel like a scavenger hunt.

Cut through the slew of tasks and requests so you can shine a spotlight on your go-to-market plans. Set your marketing strategy, prioritize the most impactful programs, and report on the results in a purpose-built workspace.

Marketing creative brief
Marketing gantt
marketing activities board

Why marketing teams love Aha! Roadmaps

Put goals first

Bring strategy and creativity together. Put goals first and craft positioning. Then bring the team together to focus all those brilliant ideas on the best way to engage your audience and drive results.

Develop on-point creative

Collaborate on creative briefs to inform program planning and implementation. Create buyer personas and link them to your activities so you never lose sight of your target audience.
Manage key dates in a drag-and-drop marketing calendar. Big launch ahead? Create a Gantt chart to visualize cross-channel campaigns and show how related activities affect timing.

Automate workflows

Standardize routine processes, set due date notifications, and track progress. Streamline approvals so you can deliver high-quality work — fast.

Show your impact

Quickly analyze all of your marketing data in Aha! Roadmaps and clearly see how your programs and campaigns are driving business growth. Choose from dozens of example reports or build your own.

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