A snapshot of the top Aha! features launched in Q2 2026
Most popular new Aha! features launched in Q2 2026
AI can help product teams move faster. But speed only matters when it is guided by clear strategy and deep customer understanding. As product leaders shared in our recent panel discussion, the goal is not simply increasing output — it is turning insights into outcomes that create real customer value. That perspective shaped everything we delivered in Q2.
This quarter, we delivered new capabilities across Aha! software that bring AI deeper into product workflows — and give you stronger ways to make the decisions only humans can make.
Elle, the AI assistant in Aha! software, now supports more of the work product teams do every day. Elle can help you turn interviews into reports, build presentation slides, and handle setup work such as matching an ideas portal to your brand. In Aha! Roadmaps, you can now create interactive prototypes to define how new features should work and align teams earlier. And with the new Aha! MCP server, you can bring product data into tools like Claude, ChatGPT, and Microsoft Copilot so it is available where your team already works.
Aha! Builder, our AI coding tool, also launched publicly this quarter. It gives product managers a direct way to build a prototype, proof of concept, or trusted business application.
Not sure how to incorporate AI in your product workflows? Our experts are here to help. Contact us to schedule a demo and see the possibilities.
This quarter also brought a new presentations experience and live spreadsheets for analysis and modeling, along with smaller upgrades across the suite.
Keep reading for all the Q2 highlights, or jump to the sections that matter most to you:
New in Aha! Roadmaps
Product plans evolve fast. Choose tools for communicating and analyzing them that can keep up.
Create prototypes to define new features: Generate interactive prototypes with Elle and save them as records so you can link them to features and initiatives. Gather team input with comments and to-dos, iterate with Elle, and track every change through version history.
Build compelling roadmap presentations: Highlight your bold thinking with the new presentations experience. Design with a fuller tool set, draft slides with AI, and share live data.
Use live spreadsheets: Keep analysis connected to your plans. You can now create spreadsheets in any rich text field. Model costs, track metrics, and run ROI calculations using standard spreadsheet formulas — right next to the decisions they inform.
Streamline access to roadmaps and reports: Get the right information to the right people without slowing work down. Now you can assign permissions to roadmaps, reports, and dashboards by workspace and give granular access to individual users.
New in Aha! Discovery
Customer research is most valuable when it connects clearly to what you build. Now this connection is faster and smarter.
Use AI to link interview insights to your roadmap: Ask Elle to find specific highlights from customer interviews and automatically connect them to the ideas and features they support.
Turn interviews into insights reports instantly: Choose from eight new purpose-built insights report templates — including jobs-to-be-done, persona analysis, voice of the customer, and executive summary — and let Elle compile the relevant highlights from your interviews automatically.
Tag insights by research study: Now there are two levels of tags for organizing interview insights. Global tags at the account level track themes across studies. Study tags stay with a single project, capturing the specific questions and UI areas you are exploring.
New in Aha! Ideas
Run multiple feedback programs without juggling disconnected systems or duplicating work. Here are new ways to do this:
Manage feedback from different groups: Set up as many ideas portals as you need — for early access groups, advisory boards, innovation campaigns, or any other audience — and control exactly which ideas appear in each. (Available for Aha! Ideas Advanced)
Connect Aha! Ideas with HubSpot: Sales and support teams can now capture customer requests directly from HubSpot and bring in financial data — so you can prioritize ideas by revenue potential. (Available for Aha! Ideas Advanced)
Match your ideas portal to your brand: Upload a screenshot of your website and see Elle adjust your portal’s colors to match — updating headers, buttons, links, backgrounds, and more. No custom CSS required.
New in Aha! Builder
We expanded how teams build, iterate, and stay in control — so it is easier to move from roadmap to trusted application.
Start building from your roadmap: Use AI to turn a feature or prototype in Aha! Roadmaps into a proof of concept or application in Aha! Builder. Share the output to collect feedback, or assign new features to an existing Aha! Builder application to keep improving it.
Collect user feedback: Add a feedback widget to any prototype or application and capture ideas from end users as they interact with what you built. Review submissions, promote top ideas to features, and iterate with Elle before handing anything off to engineering.
Meet IT standards: Run built-in security and privacy reviews on every application. Find and fix issues with Elle, and share a report with your IT and compliance teams. Then, manage governance across applications from one centralized page.
New in Aha! Knowledge
With product documentation, consistency and timing can help your content reach the right viewers.
Schedule publishing: Set a date and time for any document to go live in your knowledge base. When launch time comes, your articles publish automatically. Reschedule or cancel at any point, and manage everything in a single publishing queue.
Automate document creation: Use new automation rules to create notes and whiteboards when an initiative or feature moves to a specific status or receives a tag. The right document is attached before anyone has to remember to do it.
Set custom color palettes: Keep shared product plans consistent and polished. Define your approved colors once and apply them across reports, notes, whiteboards, and more — without hunting for hex codes.
Use AI to accelerate your workflows, so your team can keep research, decisions, and delivery tied together.
Every release this quarter served that goal: helping your team move quickly without losing the thread from customer insight to delivery. That is what we will keep building toward.
Start a free trial today
These new features are now available to Aha! customers. Our suite of tools includes Aha! Roadmaps, Aha! Discovery, Aha! Ideas, Aha! Whiteboards, Aha! Builder, Aha! Develop, Aha! Teamwork, and Aha! Knowledge. Use each product individually or combined to help teams deliver even greater value. Sign up for a free 30-day trial or join a live demo to see why more than 1 million product builders trust our software to build lovable products and be happy doing it.
