Elle found the evidence: real customer quotes linked directly to the features they support.
Use AI to link customer interview insights to ideas
You leave a product discovery interview with a clear sense of what came up — which parts of the product users struggled with or which ideas got them talking. Imagine every one of those moments linked to the right record on your roadmap, so anyone on the team can see what customers actually said. This provides key evidence to support your plans. Aha! Discovery makes that a lot easier now.
Use Elle, the AI assistant, to uncover unique insights in Aha! Discovery from every customer interview and link them to your ideas and features in minutes.
Activate your customer insights
Aha! Discovery already uses AI to help you analyze interviews and summarize the key insights and sentiments. By pulling out learnings, quotes, responses, and clips, you can also capture highlights that you can easily share with your colleagues. That works well for understanding broad themes across your research.
Now, you can steer Elle with a specific direction: Find quotes where customers expressed frustration about product functionality, or surface moments where pricing came up as a concern. Elle scans your transcripts, checks what was already captured, and creates new highlights for anything missing.
Then, ask Elle to find related records in Aha! Roadmaps, including initiatives, ideas, epics, and features. Review Elle's suggestions, and connect those highlights directly to your plans. And link everything at once when a single piece of customer evidence supports multiple records.
Here is what you can do:
Ask Elle: Prompt with a specific question, and Elle will find matching highlights or create new artifacts.
Link highlights to your roadmap: Have Elle suggest related records, then save the connections you want.
Connect one highlight to multiple records: Link a quote to related initiatives, epics, and features all at once.
Here is how Elle finds targeted highlights from a customer interview:
Identifying highlights with Elle is available for Aha! Discovery Advanced customers. Linking highlights to roadmap records is available for Aha! Roadmaps customers with the Aha! Discovery Advanced add-on. Start a free trial or join a live demo to explore how it can accelerate your team's discovery practice.
How to get started
Launch Elle from an interview or research file in Aha! Discovery.
Ask Elle to find or create highlights, and be specific. (For example: "Find highlights where customers mentioned onboarding challenges.")
Review the suggestions and add the ones you want to keep.
Ask Elle to find related records. (For example: "Find related ideas and features and link them to these highlights.")
Review the suggested links and reasoning, then save the connections you want.
To link multiple records at once, click the highlight and select each record it should connect to.
Pro tip: If you use Elle to create insights reports, those will also create highlights automatically — so your evidence builds as you work.
📚 For more details, read the full support article.
Customer insights are only valuable if they directly inform your roadmap decisions. By having Elle create highlights and link them to the work they support, you close the loop between discovery and delivery. This makes it easier for everyone on your team to see the customer reality behind your product plans.
Start a free trial of Aha! Discovery
Aha! Discovery is the new way to manage customer interviews, uncover key product insights, and link them to your roadmap. Sign up for a free 30-day trial or join a live demo to see why more than 1 million product builders trust our software to build lovable products and be happy doing it. Contact us if you are interested in trying Aha! Discovery in your Aha! Roadmaps or Aha! Ideas account to validate your plans with customer sentiment.
