The Aha! Ideas + HubSpot integration makes it easy for sales and support teams to share customer feedback from their CRM — and gives product managers the revenue context to act on it.
The new Aha! Ideas + HubSpot integration is live
Customer feedback is vital for delivering a roadmap that delights. But what happens when that input is trapped in other tools? When feedback lives in your CRM, it stays with the people closest to the customer — but not the product managers who can act on it. So we added another powerful CRM integration to help bridge that gap.
Connect Aha! Ideas with HubSpot to capture customer requests where they happen — then prioritize those ideas based on revenue potential.
Unlock customer requests from sales and support interactions
Sales and support teams are one of your best sources for product insights. They hear what customers need, what prospects ask for, and what could put renewals at risk. But without thoughtful integrations, that information gets trapped in disparate tools. This is why we have built multiple powerful CRM integrations, like Salesforce. And we are excited to add HubSpot to the list.
With the new Aha! Ideas + HubSpot integration, sales and support teams can create a new idea or link to an existing one directly from HubSpot. You then immediately see that feedback in Aha! Ideas — along with the companies and individual contacts connected to each request. You can also map important company details like ARR to organizations so you can evaluate ideas based on the total revenue behind them.
Here is what you can do:
Capture requests in context: Capture new ideas or add proxy votes to existing ones from a HubSpot company, deal, or ticket.
Understand revenue potential: See which customers requested each idea and the total deal value to inform prioritization.
Analyze feedback by company: Map company and financial information in HubSpot to Aha! organizations and create segments for richer insights.
Close the loop automatically: Idea status immediately syncs to HubSpot so reps know when to follow up.
Here is how sales and support can capture requests and track the current status — without leaving HubSpot:
The HubSpot integration is available now for all Aha! Ideas Advanced customers. If you would like to try it in your existing Aha! Roadmaps account, enable a free trial in your account settings.
Let us show you how it works:
How to get started
In Aha!, go to Settings Account Integrations. Under Customer relationship management, select HubSpot.
Authorize the integration and connect your HubSpot account.
Choose an ideas portal for HubSpot users (they will be added automatically).
Map HubSpot company fields to Aha! organizations to bring in key details such as ARR and industry.
In HubSpot, add the Aha! Ideas app card to your company, deal, and ticket pages.
Enable the proxy vote form so your teammates can add helpful context — like why the customer needs the idea and how urgent it is — right at the point of capture.
📚 For more details, read the full support article.
The more connections you create between Aha! Ideas and your other tools, the easier it is to centralize all your feedback and prioritize the best suggestions. Check out the full integration library here. And remember that we also have an automated feedback collector option: our AI assistant, Elle, can detect feature requests in customer conversations (like Zendesk tickets) and automatically log them as ideas.
Upgrade to the Aha! Ideas Advanced plan
Aha! Ideas is the best way to crowdsource feedback, engage the community, and analyze trends. Choose Aha! Ideas Advanced if you need the most sophisticated capabilities — such as the Salesforce integration (and similar tool integrations), AI idea exploration and analysis, and dynamic forms. Start a free trial of Aha! Ideas to access all the advanced features, and please contact us if you would like to add it to your Aha! Roadmaps plan.
