Know your customers

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Expand how you collect feedback

Gain greater insights into user needs with the Aha! Ideas Advanced plan — available as a standalone solution or as an add-on to Aha! Roadmaps.


Gather valuable insights from dynamic forms, virtual focus groups, and in-app feedback.


Collect input from sales and support via integrations with Salesforce and Zendesk.


Understand the customers behind the ideas — by individual, company, and segment.

Enhance your portal

Take your ideas portal experience to the next level. Create dynamic ideas forms, use a custom domain, and translate your portal into multiple languages. Share product announcements via custom portal pages. And, if you use Aha! Roadmaps and Aha! Ideas Advanced together, you can publish a live, interactive roadmap.

Collect more ideas

Integrate with Salesforce and Zendesk to ensure ideas from other systems are never lost. Sync account and opportunity data from Salesforce to contextualize feedback and evaluate the business value of requests. Enable proxy voting so internal teams like sales and support can vote on behalf of customers.

We use the integration with Salesforce to better understand who is asking for what. This helps us analyze different customer segments and make data-driven prioritization decisions.

Jerimiah Rudden

Senior Manager, Product Strategy and Operations, Genesys

View feedback by organization

Analyze feedback trends at the individual, company, and segment level — so you can delve deeper into what your customers need and prioritize their requests accordingly. Run segment analysis, generate charts, and quickly get the insights you need.

Increase customer research

Reach more customers by expanding your feedback channels. Host virtual focus groups and start live or asynchronous conversations right in your application. You will have more meaningful discussions with your customers about what they really want. Then use polls to reinforce your findings with quantitative data.

Try Aha! Ideas Advanced

Start a free trial of Aha! Ideas to access all advanced features. Aha! Roadmaps plans include Aha! Ideas Essentials at no additional cost — enable the Ideas Advanced plan in your account free for 30 days at any time.

Start a free trial