Take control of product development
Aha! software helps you build products that customers love and be happy doing it
Strategize
Align your organization around a defined workflow. Establish a clear vision, define personas, and set goals and initiatives. This helps everyone understand what you want to achieve and why. Move the entire team forward with clarity and purpose.
Describe personas Research competitors | Assess market conditions |
Capture
Understand what matters most to your customers. Crowdsource feedback directly from end users and gather suggestions from internal teams. Then evaluate which ideas will drive the most revenue — so you can increase customer delight and business value.
Gather colleague ideas Deepen customer empathy | Run feedback polls Intake internal service requests |
Explore
Drive product innovation. Think through creative ways to solve customer problems on a whiteboard — brainstorm concepts and mock up early designs. Then seek out input from the broader team to clarify assumptions and discuss alternatives so everyone is aligned.
Wireframe user experiences Build technical diagrams |
Plan
Create a roadmap based on your strategic objectives. Prioritize features based on product value — taking into account strategic alignment, customer need, and effort to deliver. Make sure the team has enough capacity to do the actual work and adjust timing and scope as needed.
Align on priorities Map out an early roadmap | Track dependencies Manage capacity |
Showcase
Get everyone excited about your plan. Share the perfect roadmap with each stakeholder group. Start by explaining the "why" and then gather feedback on the key priorities. Make final updates before sharing your roadmap more widely with others.
Gather stakeholder feedback |
